Project Description


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Brand:

Orbit chewing gum

Objective:
Increase the interaction and experience with the brand.

Where:
On packaging.

Call to Action:
Snap for a chance to instantly win Orbit Bucks.

Marketer Value:
Increased purchase frequency during back to school time period.

Consumer Value:

Opportunity to instantly win between $20 and $100 in Orbit Bucks a day. Orbit Bucks went towards prizes ranging from sunglasses and backpacks to watches and computers.

How it Worked: 
After snapping and sending, consumers instantly found out if they won Orbit Bucks. As consumers continued to snap and send with each Orbit purchase, they increased their chances of winning more Orbit Bucks – and more Orbit Bucks gave the consumer access to prizes of greater value.


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