Project Description

Brand:

Coke Zero

Objective:
Create a dialog with consumers and  better frame the brand experience.

Where:
500 Events

Call to Action:
Snap to Win and Join the SnapTag Scavenger Hunt.

Marketer Value:
Extended and enhanced the time spent with the brand and built a consumer database.

Consumer Value:

Opportunities to win and enhance their event experience.

How it Worked: 
Consumers used SnapTag® mobile barcodes in order to win prizes and participate in scavenger hunts across events.


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