What the world thinks about SpyderLynk

Citi Announces Top Innovations from Global Financial Technology Challenge

Citi Wallet

Citi® Mobile Challenge U.S. showcases new solutions for mobile and interconnected devices, offering window into the future of digital banking. Today Citi announced the top innovations from the Citi® Mobile Challenge U.S., a groundbreaking global initiative that invites technology developers to reimagine digital banking and fuel innovation in the financial industry.

Solutions that will receive a cash award of $20,000 each include “Citi Wallet for Small Business” from Team Spydy, “Concierge app” from EPAM, “Mobile Withdrawal” from Centric-Consulting, “Piggi” from Critical Mass, “PopMoney on Android Wear” from Apptivation and “Swift Banking” from Dogtown Media. See more about this award!>

GenXYZ 2014: 25 Most Influential Young Professionals

Nicole Skogg, 35 – Founder/CEO, SpyderLynk




Snapshot: Mobile-marketing evangelist Skogg started as an optical engineer, developing cutting-edge lighting systems. She founded SpyderLynk in 2006, at age 27, with the vision of leveraging brand logos and camera phones to bring the interactivity of the Internet to traditional media. Using her background in math and vision perception, she pioneered the development of the SnapTag– a logo that functions as an interactive mobile marketing tool when photographed with a camera phone. SpyderLynk has now served more than one-third of the top 100 U.S. advertisers including brands like Revlon, L’Oreal, Toyota and Coke.

What others say: “One of the many reasons why Nicole Skogg truly defines entrepreneurship and leadership is her keen insight about what it takes to build a business,” says Melodye Demastus, who nominated Skogg. “Many entrepreneurs work very hard, but they don’t always work very smart. Nicole does both.”

Top 25 Most Influential Young Professionals in Colorado

Nicole Skogg, Founder and CEO of SpyderLynk, has been selected as one of ColoradoBiz Magazine’sTop 25 Most Influential Young Professionals in Colorado. This list recognizes top YPs that are shaping the next generation of business in the state.



100_brilliant_bugEntrepreneur Magazine’s 100 Brilliant Companies

SpyderLynk has been named by the magazine among the 100 Brilliant Companies, and among the top 10 in Brilliant Technology. The editor in chief of Entrepreneur magazine said, “The ‘100 Brilliant’ is a roundup of what great entrepreneurs are doing now and what’s possible to create. You can’t help but feel energized by them.”  This recognition, coming from a magazine that keeps its pulse on innovation, is a real honor.

Promo’s 2012 PRO Award Winner

promo_finalistSpyderLynk and Glamour Magazine’s Buy-It-Now campaign has won the 2012 PRO Awards in the Best Mobile Promotion catagory.  Glamour partnered with SpyderLynk to turn magazine advertising pages into immediate mobile shopping experiences.  To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication. During Fashion Week in February 2012, L’Oréal USA signed on to create a mobile shopping experience called “Taxi Shops” and also a shoppable outdoor Apothecary Wall. Both provided consumers with the ability to purchase products while in New York at the height of the fashion season and to get a sneak peek of what would be in the March issue – an issue packed with “Buy-it-Now” SnapTags.  Read more about this campaign here>

MMA’s 2012 Smarties Winner

mobile_marketing_smartiesGlamour Magazine Mobile Commerce Issue Powered by SpyderLynk has won the 2012 Smarties in the mCommerce catagory.  Glamour partnered with SpyderLynk to turn magazine advertising pages into mobile shopping experiences, giving consumers the opportunity to purchase products directly from the magazine. The “Buy-it-Now” mobile commerce campaign enabled advertisers to activate a sale where and when consumers were motivated by advertising. Consumers could purchase products on-the-spot throughout the magazine, without the hassle of having to go to a retail store to purchase an advertised product.  Rather, they could get incentives for buying directly from the pages of the magazine, and have the products delivered to their doorstep.  Check out all the Smarties finalists here>

Finalist for Digiday’s 2012 Mobi Awards



Digiday’s Mobi Awards honor the best in mobile media, marketing and advertising. SpyderLynk along with their partner Glamour Magazine received the award for Best Mobile Direct Response Campaign. The “Buy it Now” campaign was placed on clings inside taxi cabs during New York fashion week as well as “virtual stores.” Customers were able to click and purchase items with their cell phone immediately upon seeing the advertisement. For more detail, see our video> 

red_herring_logoRed Herring

SpyderLynk has been selected as a finalist for Red Herring’s Top 100 Americas award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. SpyderLynk was evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration in the mobile industry.

GSMA Global Mobile Awards

global_mobileSpyderLynk was recognized in conjunction with Glamour for Glamour’s innovative use of SpyderLynk’s Social SnapTags in their September, 2011 Social Issue by GSMA for their annual Global Mobile Awards. GSMA honors excellence and innovation in mobile communications, ad with a record number of entries, “It is a significant achievement to have made the shortlist,” said Michael O’Hara, Chief Marketing Officer for GSMA. See more about this campaign here>

PMA Reggie Awards

pma_reggieSpyderLynk and Glamour Magazine were recognized for their work with the September “Social Issue” as a Finalist in the 29th Annual REGGIE® Awards in the Social Media Category. Social SnapTags were used by advertisers and Glamour’s editorial departments throughout the magazine to interact with readers via mobile. The Reggies represent the highest honor in promotional and integrated marketing. See more about this campaign here>

Appy Awards

appy_award_logoMedia Post recognized Glamour Magazine and SpyderLynk for their Glamour Friends and Fans mobile app in the consumer magazine/newspaper app category by naming them a finalist in Media Post’s annual Appy Awards. The app allows readers to use their mobile phones to scan Social SnapTags located throughout Glamour Magazine, connecting readers to an interactive experience where they can ‘Like’ advertisers and score great deals. See more about this campaign here>




Back to Top