SnapTag

What's a SnapTag?

Turns out the secret to successful mobile marketing is no secret at all. It's your logo. As a SnapTag.

Imagine you had something that worked like a QR Code. Only instead of using an indecipherable Rorschach blot, it used your logo. And instead of just taking people to a link, it opened up whole new lines of interactive communication. Ones that you could track and use to build relationships.

You'd have a better way to build your mobile marketing. You'd have a SnapTag™.

Consumers with either a standard or smart camera phone get instant access offers, content, promotions and information by snapping and sending a picture of the SnapTag to a designated short code. Or by scanning the SnapTag using a SnapTag Reader App.

It's more accessible, more sophisticated, and completely branded. Because it's your logo.

Unique Code Ring Technology

One logo. One thousand different ways to interact with your customer.

See those gaps in the Code Ring? They can be moved to thousands of different positions. So you can create a thousand different logo-code combinations.

Each can enable a different campaign, response or unique reporting data. Giving you more ways to segment campaign results or vary your message by Geography, Offer, Retail Channel, Media Channel, Promotion or Type of Signage.

                                      SnapTag is a patented technology.

Definition of a SnapTag

Here is how our colleagues and friends like to talk about SnapTags.

A picture with a circle around it is a SnapTag. You take a photo of it with a mobile phone. Send the photo. Get back cool stuff. I like it when we get back videos. My mom likes recipes.

A SnapTag is your logo but interactive. Consumers engaging a SnapTag can activate a full scale interactive brand engagement transforming any brand impression anywhere into the opportunity for a brand experience. SnapTags can be used across media platforms to deliver different marketing campaigns customized for different consumer segments. SnapTags can also be used across media platforms to engage consumers in an integrated multi-channel marketing campaign. What brand marketer wouldn't want an interactive logo that is embedded with sophisticated marketing campaigns?

SnapTags provide marketers an opportunity to engage consumers and activate a sustainable mobile relationship with them.  Consumers participating in a SnapTag campaign can opt in to receive more information, get brand updates or participate in the brand’s loyalty campaign. Whatever the strategy, the result is a database of consumers that want to hear from a brand. With a SnapTag, those brand messages can be customized based on prior consumer behavior and information provided by the consumer so direct marketing campaigns are more effective and engaging.

SnapTags enable marketers to engage consumers in a dialog customized for different stages of the consumer purchase decision. Campaigns engaging, influencing, informing or incenting can be crafted based on the consumer opportunity. SnapTags campaigns can also engage consumers in mass marketing campaigns and then drive them towards purchase consideration.  

Snap and send on a standard phone. Scan on a smart phone. Either engagement activates a response determined by a campaign-specific algorithm tied to a specific SnapTag with a specific Code Ring™. The algorithm can serve responses based on time, prior consumer snap behavior, API influences, consumer inputs and other things we are just waiting to be asked to create. All the data is reported via an analytics dashboard and recorded as attributes in a consumer database.