How SnapTags Work
If you've got a camera phone, you can access a SnapTag™.
88 percent of mobile phones have a camera, a number that is only going to rise. SnapTags are easy for consumers to use. Anyone with a standard camera phone can just snap and send, while those with iPhone and Android devices may use the SnapTag Reader to scan. In return, consumers instantly receive access to special offers, coupons, sweepstakes or prizes, or exclusive content such as videos, ringtones, product information and much, much more.
You may have heard it called Snap It Tag, Snap The Tag or Snap and Tag. We like to call it SnapTag, and it is a powerful tool for any brand marketing campaign.
Once consumers snap the tag, SpyderLynk’s decoding and conversation engines determine the proper multimedia response based on campaign parameters set by the brand
As an activation mechanism, SnapTags dramatically augment the effectiveness of and engagement with traditional media. When users “snap this tag” in print, television, packaging or outdoor ads, they not only unlock exclusive content and offers, but potentially a long-term and mutually beneficial brand engagement.
Campaign Integration
Access SnapTags anywhere you use your camera phone.
SnapTags featured on any type of packaging, advertising, signage or screens transform those assets into interactive marketing tools, with best-in-class functionality and trackability.
SnapTag technology helps brands build databases from mass marketing and track every Snap, Like, Follow and Share. SnapTags give brand marketers a full-fledged B2C promotional platform and a simple way to integrate every significant marketing asset—social, traditional and mobile—for continuous campaign optimization and increased sales.
In an increasingly fractious media market, SnapTags provide a multidimensional approach that reaches consumers at every point on their decision journey. SnapTags can add extra value to any brand campaign. Because they are interactive, SnapTags provide for a livelier marketing experience that more deeply involves consumers with the brand. Brands looking to stand out have an innovative and unique marketing channel that rises above the typical bombardment of ads, one that can accelerate awareness, loyalty, “Likes” and sales.When marketers encourage users to “snap the tag” they are bringing interactivity to mass marketing. It is the first step in activating sustainable relationships with engaged consumers and collecting crucial marketing data for analyzing key demographics that will shape and improve future campaigns.