Database Marketing
Mobile consumer relationship management.
SnapTag™ campaigns offer marketers an opportunity to activate sustainable relationships with consumers.
Marketers implementing SnapTag marketing campaigns can easily build a brand-specific mobile marketing database of consumers asking to hear regularly from a brand. This mobile database marketing opportunity allows a marketer to maintain a relationship with targeted consumers.
Database Attributes:
- Features consumer phone number or email address
- Text messages keep the database informed, motivated and engaged
- Data segmentation gives the marketer visibility into consumer behavior, geography and other attributes
- Message optimization allows the marketer to deliver the right message to different consumer segments
