<< Back
Orbit
Objective:
Increase the interaction and experience with the brand.
Where:
On packaging.
Call to Action:
Snap for a chance to instantly win Orbit Bucks.
Marketer Value:
Increase purchase frequency during back to school time period.
Consumer Value:
Opportunity to instantly win between $20 and $100 in Orbit Bucks a day. Orbit Bucks can go towards prizes ranging from sunglasses and backpacks to watches and computers.
How it worked:
After snapping and sending, consumers instantly find out if they’ve won Orbit Bucks. As consumers continue to snap and send with each Orbit purchase, they increase their chances of winning more Orbit Bucks – and more Orbit Bucks gives the consumer access to prizes of greater value.