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hp
Brand:
HP
Why:
Elevate the brand image through increasing consumer knowledge of product capabilities to influence the consumer decision at the point of purchase
Where:
Best Buy and other big box electronics stores
Call to Action:
Snap→Send→Receive
Marketer Value:
Increase consumer education and engagement with brand
Consumer Value:
Make better purchase decisions through increased knowledge
How it Worked:
Consumers sent SnapTags to receive a video
The Results:
Extended the program multiple times to sustain the proven successful program effort