SnapTag

Brand:
Glamour Magazine editorial staff and 25 of its advertisers including: Lancome, bebe, Gap, Smashbox, Neutrogena, HTC, Makeup Forever, Land's End Canvas, GNC, Ulta, Sally Hansen, Rimmel, Zappos, Tresemme, Revlon, Rembrandt, Talbots, Sprint, Katy Perry Fragrance, TGI Friday's, Skinny Cow and Nivea.

Why:
Drive Facebook Likes and Twitter Follows for advertisers and the editorial staff directly from the pages of the magazine, making the ads more interactive, more accessible, more trackable and more social.

Where:
Glamour Magazine's September Issue

Marketer Value:
SnapTag enabled mobile interactions with consumers created sticky impressions and forged lasting social relationships between brands and consumers.

Consumer Value:
Social SnapTags offered an easy way for consumers to take their relationship with their favorite brands to the next level by connecting with them via social networks. Additionally, each brand offered consumers something for Liking or Following their brand. For example, Gap offered 40% off a single item, Zappos offered free overnight shipping for life, and Smashbox offered a free travel primer and a chance to win $500 worth of Smashbox favorites.

How it Worked:
Consumers only had to sign into their Facebook or Twitter account once to access all of the incentives brands offered throughout the magazine.

The Results

• Over 100,000 readers activated a SnapTag, which was 4.2% of the issue's paid circulation

• Drove 50,000+ Likes for advertisers

• Readers interacted with the issue via Social SnapTags over 500,000 times