SnapTag

Objective:
Increase participation in Foot Locker's Family & Friends Promotion.

Where:
Email.

Call to Action:
Snap to get a text back with your Friends & Family coupon.

Marketer Value:
Increase participation in the Friends & Family Promotion, thus increasing sales.

Consumer Value:
Consumers recieved a coupon code for 25% off Foot Locker purchases.

How It Worked:
After consumers activated the SnapTag, they recieved a text containing a coupon code.  Participants simply showed the coupon code at checkout to get the discount.  

This was an easier process for consumers than having to print the coupon and remember to bring it in, thus allowed Foot Locker to increase consumer participation in the promotion.