<< Back
Coors Light
Objective:
Increase the interaction and experience with the brand.
Where:
On packaging.
Call to Action:
Snap to score unthinkable Super Bowl access.
Marketer Value:
Increase purchase frequency during football season.
Consumer Value:
Consumers got entered for a chance to win awesome Super Bowl related prizes such as regional prizes, Super Bowl tickets and a Super Bowl XLV Prize Pack including, round-trip coach class air transportation for four, four nights hotel accommodations, four Coors Light Super Bowl Party tickets, four Super Bowl XLV Game tickets, a $300 check, and more!
How it worked:
After snapping and sending, consumers were entered into a sweepstakes. At the end of the contest period, winners recieved a call notifying them of their prize.