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Coke Zero
Brand:
Coke Zero
Why:
Create a dialog with consumers and better frame the brand experience.
Where:
500 Events
Call to Action:
Snap to Win and Join the Snap Tag Scavenger Hunt
Marketer Value:
Extend and enhance the time spent with the brand and build a consumer database
Consumer Value:
Opportunities to win and enhance their event experience
How it Worked:
Consumers used SnapTags in order to win prizes and participate in scavenger hunts across events
The Results:
• Over 150,000 snaps Reached 12% activation rate
• Twitter followers grew by 153%
• Facebook followers grew by 42%
• Increased the time spent with Coke Zero by 9 times