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Caress
Objective:
Build a mobile database of loyal consumers.
Where:
In magazines: Essence, InStyle, StyleWatch and People in español
Call to Action:
Snap to enter for your chance to win a girls getaway.
Marketer Value:
Featuring a consumer's phone number or email address, the data could be segmented to allow for targeting messaged to different consumer groups. The ability to segment the database and target consumers based on demographics allowed Caress to drive loyalty, creating an opportunity to increase sales.
Consumer Value:
The consumer value was two fold: a chance to win an awesome vacation for the consumer and two friends to New York, Miami or Las Vegas, and targeted messages that appeal to the consumer's interests that consumers opted-in to receive.
How it worked:
After activating the SnapTag, consumers submitted their email address or phone number and were entered to win the sweepstakes.
Results:
Caress drove 25,000+ entries and 15,000+ mobile club opt ins.