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Aveda
Brand:
Aveda
Why:
Drive new product trial through an interactive and engaging offer that also increases consumer awareness of near-by AVEDA locations
Where:
Shape Magazine
Call to Action:
Snap. Locate. Sample.
Marketer Value:
Increase product awareness and trial as well as increasing sales by driving in-store traffic
Consumer Value:
Free 3-piece sample pack
How it Worked:
After snapping and sending, consumers received a coupon code as well as a list of participating locations at which they could redeem the coupon for a free sample pack.