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Toyota
Brand:
Toyota
Why:
Boost interactivity with consumers to increase consumer knowledge and relationship with Toyota to drive purchase intent
Where:
Events, print advertisements, online advertisements, car shows and dealerships
Call to Action:
Snap me to see____ (various - depends on campaign)
Marketer Value:
Use smart marketing to create the opportunity for one-to-one conversations with consumers in a way that builds brand awareness and loyalty
Consumer Value:
Make better purchase decisions through increased knowledge
How it Worked:
Consumers snapped and sent to receive links that provided additional information on the areas or vehicles of interest