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Toyota Monroney Window Stickers
Objective:
To increase consumer interaction and knowledge of Toyota vehicles at dealerships.
Where:
SnapTags were placed on window clings for each vehicle at Toyota dealerships all across the US.
Call to Action:
Get more info on this Toyota. Just snap and text this tag.
Marketer Value:
By engaging consumers during their decision making process to purchase a vehicle, Toyota is able make a connection with consumers and provide them desired information. By snapping the tag and texting it to the shortcode, iPhone and Android users have the opportunity to download the Toyota Shopping Tool App while other web-enabled phones can get the info via Toyota’s mobile site.
Consumer Value:
Making a car purchase is a big commitment and to ensure consumers make the right one, SnapTags connect consumers to a wealth of information, equipping them to make educated decisions.
How It Worked:
After activating the SnapTag, consumers could either download the Toyota Shopping Tool App for iPhone or Android, or get more information about the car from the mobile website.