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Running the Gauntlet
Objective: To enhance the subject matter of Running the Gauntlet and the author’s connection to the reader.
Where: SnapTags are found at the beginning of each of the book’s 35 chapters.
Call to Action: Interact with me at every chapter!
Marketer Value: Engaging with readers with additional video content deepens the relationship that readers have with Hayzlett, building trust and loyalty.
Consumer Value: The ability to activate videos directly from the pages of the book with a scan of a SnapTag extends the value of the book and provides readers an additional medium to experience and learn content.
How it Worked: Readers snap one of the 35 SnapTags and receive two things: a text inviting readers to tweet Hayzlett regarding their view on the chapter’s topic and a video further explaining the core concept of the chapter.