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Dior
Objective:
Increase the interaction and experience with the brand.
Where:
In magazines.
Call to Action:
Snap to get an video from Nordstrom's Beauty Director on her personal pick for new products.
Marketer Value:
Increase likelihood of purchase by:
• Driving interest in new products
• Facilitating the process of locating the closest Nordstrom at which consumers can purchase the products
Consumer Value:
Consumers get videos on the latest and greatest in the beauty industry from an expert in the field and also find out about opportunities to get free samples available at the Nordstrom nearest them.
How It Worked:
After snapping and sending, consumers get a video from Nordstom's Beauty Director. To keep consumers interested, Dior rotates the video to feature a different product monthly. After watching the video, consumers can reply with their zip code to find the Nordstrom location nearest them.