Mobile Activation in National Magazines
For the First Time, Family Circle, Shape, Star and Country Weekly Engage Readers with Mobile Image-Recognition Technology
DENVER, Colo., January 30, 2008 - SpyderLynk (www.spyderlynk.com), a Denver, Colo.-based mobile marketing solution provider, announced that four national magazines are using SpyderLynk's image-recognition technology to engage readers with mobile offers in high-profile December and January magazine titles.
Participating advertisers include Crayola in Meredith's Family Circle; Arizona Tourism in Shape, Warner Brothers in Star Magazine and Ford in Country Weekly from American Media, Inc.
SpyderLynk gives advertisers the opportunity to make their logo a mobile activation point called a SnapTag. When a brand-specific SnapTag with a call to action is placed on an advertisement, consumers can use their mobile camera phones to access branded content, timely information, promotional opportunities, discounts, retail location finders, sales opportunities and other branded interactions.
Readers use their camera phones to photograph and then send the SnapTag as an MMS message to the phone number or e-mail address provided in the ad. For example, the Crayola program offers readers the opportunity to activate a donation of $1 to St. Jude's Children's Hospital from Crayola. Country Weekly readers can get a free Toby Keith wallpaper for their phone, courtesy of Ford. The Arizona tourism ad gives travel tips. Warner Bros offered readers the opportunity to get dating tips and an opportunity to win free movie tickets from ‘He's Just Not That Into You' in Star Magazine.
A SnapTag is created with a brand logo or icon and SpyderLynk's discrete encoding. "The marriage of the brand logo and SpyderLynk's encoding scheme make a logo interactive, creating the ultimate branded conversation starter," said Dave Crookham, SpyderLynk co-founder.
"Placed on static marketing materials, the branded SnapTag extends the value of the advertisement to not just deliver a message but also to create a dialog. SnapTag's encoding also provides robust measurement and the opportunity to deliver different messages from one logo" adds Nicole Skogg, SpyderLynk co-founder.
SpdyerLynk has previously worked with Better Homes and Gardens, Unilever, Konomi, Belkin, Boost Mobile and the Lollapalooza Music Festival delivering interactive SnapTag programs to engage consumers and add value to print advertising.
About SpdyerLynk
SpyderLynk is changing the face of static media, empowering brands to have an instant, dynamic relationship with their audiences and allowing consumers to activate an impulse. SpyderLynk enables non-interactive media to initiate a branded conversation with a consumer through simple and novel mobile solutions. The SpyderLynk SnapTag is a proprietary mobile image recognition technology that lets marketers turn their logos into mobile activation points with sophisticated tracking capabilities and messaging flexibility. As a mobile solution provider, SpyderLynk also offers SMS text and a robust array of messaging solutions. Consumers can now easily engage with static marketing materials to access simple or rich information, rewards and content. To learn more visit www.spyderlynk.com or email info@spyderlynk.com.