Measurement & Analytics
Measuring Media Effectiveness and Consumer Behavior
Measure the effectiveness of media placements and marketing channels
Track consumer behavior segmented by campaign message and offers
How It Works:
SnapTags code ring is varied for each unique media placement
SnapTag code ring is varied for each unique offer
SpyderLynk tracks the performance of each unique SnapTag to assess
media and channel effectiveness as well as the appeal of different offers
Find out more about SpyderLynk's Tracking Technology.
Additional Demographic Collection Opportunities
Engage campaign participants via a text dialog to provide relevant
demographic data