Role in Marketing
SnapTags sit at the center of the marketer's world.
SnapTags connect brand marketers to every aspect of their world, from traditional media to database marketing to ROI and analytics. Powered by the SpyderLynk Platform, SnapTags make any company's brand marketing more interactive, more mobile, more accessible, more trackable and more fun. SnapTags are not intended for one-off campaigns. Rather, they are most valuable when integrated into the marketing mix, where they can offer instant intelligence and help to build databases of consumer data.
SnapTags offer a robust, multi-channel marketing platform that enables campaigns of varying functionality and sophistication. The only question to ask is: How do you want to use them?
Event Marketing
Reach targets at events by offering exclusive, specially furnished content, contests, sweepstakes and scavenger hunts through an interactive 2D mobile barcode. SnapTags are ideal for placement on all kinds of on-site media, including signage, banners, product packaging and more.
Traditional Media
SnapTags bring new marketing to old media. Incorporate mobile marketing right into the pages of magazines, onto billboards, and into television ads to make special offers and share product information.
Retail Marketing
With SnapTags, marketers can put an incredibly powerful tool into consumers’ hands right at the point of sale. One snap gives shoppers product information, discounts, coupons and other incentives that help to close the sale.
Packaging
SnapTags are ideal for placement on packaging, where they serve both as persistent brand marketing and invitations to engagement. Attract and uniquely influence consumers to spur loyalty and repeat-purchase decisions with special offer SnapTags on packaging.
Brand Storytelling
Connect with your audience and create meaningful experiences for consumers with a multidimensional SnapTag campaign, which can serve up unique branded content as well as special offers.
Database Marketing
Learn more about customers, target campaigns to specific markets, compare customers' value to the company, and provide customized offerings to different marketplaces. Marketers can use SnapTags to build buyer databases using simple opt-in techniques.
Mobile Marketing
SnapTags work without mobile Web access, allowing marketers to engage consumers and drive mobile purchase behavior with mobile transactions and gift cards.
Research and Analytics
SnapTags provide extensive insight into any marketing campaign based on dynamic responses driven by consumer behavior and campaign parameters. The SpyderLynk mobile marketing platform also allows for extensive customization of reporting.
Social Networking
Social SnapTags turn mass marketing into social media by making it easy for users to “Like” a brand on Facebook or follow them on Twitter. Social sharing exponentially increases the reach and performance of campaigns, and also acquires targeted and valuable consumers for any brand’s social database.