SnapTag University
Your source for free articles, guides, tips and more about the mobile marketing revolution.
Brand marketers, unite! Rely on SnapTag™ University to boost your mobile marketing knowledge and integrate mobile into the marketing mix.
Infographic
SnapTags vs. QR Codes
QR codes are the predominant form of mobile barcode. But what do they offer marketers, and how do they stand up against SnapTags?
See the full infographic
SpyderLynk SnapTags versus QR Codes
To show how SnapTags compare to QR codes, we created this infographic that lays out the functionality of each, and also spotlights some interesting stats about how people are engaging with mobile barcodes.
Presentations
A SnapTag Primer
Want a quick rundown on the basics of SnapTags and how they work? Check out this presentation, which includes live SnapTags that can be accessed for great content and more. See the presentation on Slideshare: Intro to SnapTags
SnapTags Vs. QR Codes
This deck stacks up SnapTag capabilities against QR codes, looking at brandability, accessibility, program management, and providing a controllable experience. See how each technology performs. See the presentation on Slideshare: SnapTags Vs. QR Codes
Best Practices & Steps to Activation
This deck will take you through best practices that will ensure your SnapTag program gets active and engaged participation. See the presentation on Slideshare: SpyderLynk Best Practices & Steps to Activation
ToyoTag: SnapTags Created for Toyota
Michael K. Nelson, the Senior Digital Marketing Manager for Toyota Motor Sales, USA Inc., presented this deck at the Mobile Marketing Association forum in 2011. The deck showcases the functionality of the ToyoTag, the SnapTag SpyderLynk specifically built for Toyota. See the presentation on Slideshare: Toyota Deck from the MMA
Featured Video
What Does Your Barcode Represent?
Toyota also wanted a solution that would deliver a rich brand experience, activate lead generation, enable CRM and collect consumer data. Leveraging SpyderLynk’s SnapTag Technology, Toyota created the ToyoTag, the new way to connect with Toyota using your mobile phone. Get instant information from Toyota like videos, photos links and more. This video will show you everything you need to know about using the ToyoTag.
Introducing the ToyoTag
Not all mobile barcodes are created equal. At the South by Southwest Interactive Festival, SpyderLynk created a "Flash Card" game that invited marketers to distinguish brands and campaigns according to the barcodes they used.
See more SpyderLynk videos on YouTube:
SpyderLynk YouTube Channel