Tracking Technology
Across advertising, merchandising signage and screen, SnapTags bring media or behavior tracking to mass marketing.
Breaks in the circle around the logo create a unique code.
Media Performance Tracking
- Marketers can feature SnapTags across a media mix varying the code on each placement
- The effectiveness of different media placements can be evaluated by the activity associated with each uniquely coded SnapTag
Consumer Behavior Tracking
- Marketers can deliver a variety of different consumer offers, associating each unique offer with a uniquely coded SnapTag
- The effectiveness of each offer can be determined by the activity associated with each uniquely coded SnapTag
The Perfect Tracking Storm
- Marketers can field a variety of media placements and consumer offers, associating each unique placement and offer with a uniquely coded SnapTag
- The effectiveness of the combined offer and placement can be evaluated allowing the marketer to optimize media and offers over time.
Smart Response System
- The system tracks previous interactions allowing the advertiser to build on previous interactions with a unique CRM communication strategy
