SpyderLynk in the News
SnapTags may serve as a powerful alternative to QR codes
Mobile Commerce
SnapTags are an alternative to QR codes developed by Spyderlynk. As first impressions go, the SnapTags are noticeably more aesthetically pleasing than their black and white, blocky counterparts. The SnapTags allow for the same functionality of QR codes, however, and can be scanned by a mobile device in order to access digital content. This content is contained in a “code ring” in much the same way content is contained in the blocky patterns of QR codes. The ring is small, however, allowing for a great deal of space for artistic elements, such as logos.
SNAPTAG TO CHALLENGE QR CODES
Push ON
SpyderLynk, a mobile activation and marketing utility company, has introduced an alternative to QR codes. SpyderLynk’s SnapTag is an aesthetically pleasing ‘code ring’ that can be used to surround a company’s logo; allowing for branding where a QR code would have been.
SnapTags: The beautiful (and more useful) alternative to the QR Code
All Voices
While it is an abbreviation for Quick Response Code, one has to admit that it is hard to see what exactly is “quick” about the QR code. Sure, there is something to be said about the ease with which one can scan a QR code and be directed to some kind of information about a brand or a business, but at first glance, there is really nothing a customer can instantly glean from what is essentially an enhanced version of a barcode.
Now, take a look at Spyderlynk’s alternative to the QR code: the SnapTag. First of all, it is definitely more aesthetically pleasing than the Rorschach blot-like appearance of the QR code. SnapTags allow brands and businesses to put their definitive stamps on the codes they present to their customers—the SnapTag’s “code ring” is almost like a halo over a company’s specific logo, and brand recognition can be easily achieved through the use of such codes.
Is the QR Code Dead?
Smart Meetings
Not long ago, Quick Response (QR) codes were heralded as the meeting industry's technology savior.Prognosticators believed the codes could revolutionize how attendees interacted with one another and received information at events.
Still Thirsty for Dos Equis
Shopper Marketing Magazine
White Plains, N.Y. — "The Most Interesting Man in the World" and "Stay Thirsty My Friends" are instantly recognizable slogans that speak to the original creativity as well as the endurance of a multifaceted beer campaign that is still going strong today after humble beginnings as a regional TV, radio and print effort in 2006... The brand's path to purchase strategy is to connect these online presences to on- and off-premise shopper activity, says Parekh, particularly during key promotion periods throughout the year. She says this year's "Most Interesting Academy" summer program prompted shoppers in-store to discover content and tips on the Academy website via SnapTags from SpyderLynk, Denver, that appeared on P-O-P and packaging. Smartphone-wielding shoppers were able to get location-relevant information about chefs' recipes and add ingredients onto their shopping lists, and to win discounted culinary classes.
Send Some Love to Victims of Sandy & Vote
Wall Street Journal
Every vote counts. Not just for the election, but for victims of the destruction caused by Hurricane Sandy. Colorado companies, Justin's, iVote Mobile and SpyderLynk, creator of the SnapTag, have joined forces to engage election voters with mobile technology, social media, and gourmet peanut butter for east coast food banks with live exit polling to gauge viewer opinions before and during this week's Presidential election. For every vote you place between now and the election through the iVote Mobile app, a protein-filled peanut butter squeeze pack will give some needed energy to our friends, families and relief workers affected by Sandy. Justin's has committed to sending up to 250,000 packs, so now is the time to vote!
Send Some Love to Victims of Sandy & Vote: Justin's Commits to Give Away 250,000 Squeeze Packs of Gourmet Peanut Butter
Denver Post
Every vote counts. Not just for the election, but for victims of the destruction caused by Hurricane Sandy. Colorado companies, Justin's, iVote Mobile and SpyderLynk, creator of the SnapTag, have joined forces to engage election voters with mobile technology, social media, and gourmet peanut butter for east coast food banks with live exit polling to gauge viewer opinions before and during this week's Presidential election. For every vote you place between now and the election through the iVote Mobile app, a protein-filled peanut butter squeeze pack will give some needed energy to our friends, families and relief workers affected by Sandy. Justin's has committed to sending up to 250,000 packs, so now is the time to vote!
Send Some Love to Victims of Sandy & Vote: Justin's Commits to Give Away 250,000 Squeeze Packs of Gourmet Peanut Butter
Nation's Restaurant News
Every vote counts. Not just for the election, but for victims of the destruction caused by Hurricane Sandy. Colorado companies, Justin's, iVote Mobile and SpyderLynk, creator of the SnapTag, have joined forces to engage election voters with mobile technology, social media, and gourmet peanut butter for east coast food banks with live exit polling to gauge viewer opinions before and during this week's Presidential election. For every vote you place between now and the election through the iVote Mobile app, a protein-filled peanut butter squeeze pack will give some needed energy to our friends, families and relief workers affected by Sandy. Justin's has committed to sending up to 250,000 packs, so now is the time to vote!
Coca-Cola usa Snap Tag y bate todos los records en promociones
ClubDarwin.NET
Desde febrero hasta septiembre, cinco campañas de Coca-Cola Zero utilizaron el código SnapTag como elemento clave en el marketing móvil. Los resultados obtenidos desbordan las previsiones tanto en las actividades promocionales con teléfonos móviles como en las redes sociales.
QR codes key driver in 2012 holiday marketing efforts
Luxury Daily
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level. Brands such as Target and Tourneau are incorporating mobile bar codes into their holiday initiatives as a way to not only interact with consumers in a different way, but also help increase revenue. Although there is an ongoing love-hate relationship with QR codes, there is no doubt that the technology will play a big role this year.
QR codes key driver in 2012 holiday marketing efforts
Mobile Marketer
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level... Deloitte forecasts that mobile would influence $158 billion in the United States retail sales in 2012. Mobile bar codes are great tools for creating a direct connection with consumers in-store. “Subsequently we anticipate seeing them everywhere and that due to their reach and frequency, consumers will engage with them,” said Jane McPherson, chief marketing officer of SpyderLynk, Denver.
DV-mobile collaborates with SpyderLynk, Yinzcam, and Wifarer to launch Dallas Cowboys Mobile
DV Mobile
The Dallas Cowboys have just launched their Dallas Cowboys Mobile application. DV-mobile in connection with SpyderLynk, Yinzcam, and Wifarer, teamed up to give you the best game day experience! The application has seen rave reviews coming in at 4+ out of Five stars so far.
Is There Life After That Scan?
MediaPost
Using 2D barcodes only to send someone to a Web site is finally becoming a thing of the past. More interestingly, the follow-on actions after a scan are starting to provide more value with measurable results... Rather than simply linking to a Web site, SpyderLynk creates multiple action routes, such as leading a consumer to ‘like’ the brand being promoted, submit their email for an email coupon, submit info to be entered into contests, submit info for a free sample or enter info for a VIP membership -- all with the ability to share any of these with friends.
Glamour makes September issue more interactive, social via mobile integration
Mobile Commerce Daily
Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level. The company partnered with SpyderLynk to power the initiative. Glamour has worked with the company before on similar campaigns.
Q&A with Nicole Skogg: Idea for business came in a snap
The Gazette Colorado Springs
Nicole Skogg gave up a good paying-job to turn her idea into a business. Six years later, SpyderLynk, the Denver-based mobile marketing company she started, employs 14 to develop and sell customized codes called “SnapTags” that can be scanned by any cellphone with a camera and send the user to any place on the Internet.
EA Sports implements mobile bar codes on packaging to drive fan interaction
Mobile Marketer
EA Sports is placing mobile bar codes on its packaging to connect with video game enthusiasts and offer them additional content. The company partnered with SpyderLynk to use its SnapTag technology. EA is placing the SnapTags on its newly released Madden NFL 13 and NCAA Football 13 video games.
EA Sports Snaps Up Casual Gamers
MediaPost
Among hardcore sports gamers, the release of a new version of EA Sports’ Madden or NCAA Football doesn’t require much outreach. They know what’s coming and what features will be different from previous versions. But among the more casual gamers (or those buying games for their children), sometimes it takes a little extra push. This year, for the launch of its Madden NFL 13 and NCAA Football 13 titles, EA Sports is trying something new to reach those casual buyers directly at the point-of-purchase. On this year’s packaging and in-store promotional materials, the games will feature “SnapTags,” a QR-like mark giving shoppers access to additional information, in this case videos on new features, demonstrations and the ability to immediately connect with EA Sports on Facebook.
Madden NFL 13 plays with smart packaging features
Packaging Digest
SpyderLynk, a leading mobile engagement platform company for marketers and creator of the SnapTag, announced today that EA SPORTS new blockbuster NCAA Football 13, and newly released Madden NFL 13 video games are featuring SnapTags on packaging to engage with video game enthusiasts. SnapTags provide gamers with a mobile gateway to instantly receive game information, demonstration videos and an opportunity to instantly connect with EA SPORTS on Facebook.
When Do QR Codes Work?
Social@Ogilvy
We know what a QR Code is. It’s one of the many marketing tools in marketer’s tool bag 2D code technologies received a lot of hyped over the last two years with widespread availability and adoption of mobile internet... Glamour magazine has had an immense success with its mobile app that let people scan SnapTag(r) codes (another type of 2D code, much like QR Codes). Their September 2011 “Social Edition” produced 512,339 scans among a circulation of 2m readers, those scans resulted in 50,814 Facebook “likes.” As a reward, there were coupons to be earned. It worked so well, they will repeated this approach this year.
Creator of ‘snap tags’ to speak at PVG breakfast meeting
Peak Venture Group kicks off its breakfast series with the creator of SnapTags –a branded mobile bar code that enables marketers to use meaningful logos and icons as interactive marketing tools.
How to create an effective QR code campaign
Mobile Marketer
Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value... According to Jane McPherson, chief marketing officer of SpyderLynk, Denver, it is important for marketers to consider why they are using a mobile bar code.
LA Galaxy and Shasta Beverages Launch Summer Campaign using SpyderLynk's SnapTags
The Barcode News
Shasta Beverages and the LA Galaxy professional soccer team are launching an interactive summer campaign using SpyderLynk's SnapTags. Deployed to publicize Shasta as the official soft drink of the LA Galaxy, the marketing campaign using designer QR codes was created to entertain and engage Galaxy Futboleros fans.
It's a Snap! How to Monitize Your Next Book with the Latest Mobile Technology
Speaker Magazine
For some, books may not be a prime source of revenue in their speaking careers and businesses. However, writing a book is a great way to establish ourselves as though leaders...Books are our currency, so how do we cash in on them? One way is through SpyderLynk's SnapTag technology. I recently implemented SnapTags to interact with my readers in a way I never had before.
Dos Equis Announces “Most Interesting Academy” Program
All About Beer
Dos Equis, the fastest growing premium Mexican beer in the U.S., today announced the details of this summer’s Most Interesting Academy program. Originally introduced in summer 2009, the award-winning Most Interesting Academy program provides adult Dos Equis drinkers with compelling offers, exclusive content and unique resources that deliver experiences that compliment their unconventional style... At retail, Academy themed POS and promotional packaging with SnapTag technology will direct consumers to special offers on Dos Equis (where legal), interesting recipes, unique content and valuable rewards through their mobile devices.
Glamour’s Big Bet on Mobile
Digi Day
Magazines are looking to mobile as something more than another platform for repurposed content and tiny banner ads. Glamour Magazine, for instance, is betting mobile can become an integral component of ad campaigns and allow it to provide ad services that are well beyond a glossy full-page placement to provide the kind of all-encompassing campaigns brands are demanding nowadays... In September 2011, Glamour used a mobile app from vendor SpyderLynk to drive Facebook likes. Fifty advertisers participated, yielding 250,000 scans and 50,000 likes, collectively.
LA Galaxy, Shasta tap mobile bar codes to drive user engagement
Mobile Marketer
Soccer team LA Galaxy and Shasta are using mobile bar codes to offer fans exclusive video content and rewards. The companies are working with SpyderLynk on the campaign. Mobile bar codes are increasingly becoming a hot commodity and marketers are constantly looking at ways to implement them into their day-to-day initiatives.
Shasta rewards LA Galaxy soccer fans with on-pack promo
Packaging Digest
The LA Galaxy soccer team and Shasta Beverages will be launching a summer campaign using SnapTags from SpyderLynk, a leading mobile marketing technology company, to engage and entertain fans of the Galaxy Futboleros while promoting the new partnership between the soccer team and Shasta, the official soft drink of the LA Galaxy.
Snap, Tag, and Pop
Direct Marketing News
Shasta Beverages today announced that it would be using SpyderLynk SnapTags—which are essentially branded QR codes with lots of back end data mining capabilities—to promote its summer partnership with the LA Galaxy soccer team. The SnapTags will appear on 12-packs of Shasta Cola, Orange, Twist and other flavors, the company said. When a customer snaps a photo of one of the SnapTags, the tag collects lots of basic information about them, which marketers can use to continue to engage, says Jane McPherson, CMO at SpyderLynk. It also collects what flavor they tagged, McPherson says, allowing them to track a customer's favorites.
PMP selling 'QR codes on steroids' to tier one retailers
ProPrint
PMP has generated interest from major retailers after showing them code-scanning technology that creates a spike in sales. Anna Cicognani, executive general manager of marketing services, told ProPrint that PMP had been promoting SpyderLynk SnapTags – which she called "QR codes on steroids" – to its clients for a month.
USPS Direct Mail Promotion Gets Boost from SpyderLynk
BeQRious
The U.S. Postal Service has come up with a summer promotion that aims to show the relevance of direct mail to smartphone marketing. It is called the Mobile Commerce and Personalization Promotion. For the 2012 round, marketing technology specialist SpyderLynk stated that it will be participating by offering its Buy-it-Now Mobile Commerce codes throughout the summer within consumer direct mailers.
Shasta Beverages Partners with LA Galaxy for 2012 Season
BEVNET
The LA Galaxy announced today that the club has reached a new and exclusive partnership with Shasta Beverages, Inc., with Shasta® kicking off the relationship as the club’s official soft drink. One of the most iconic flavored soft drink brands in Southern California, Shasta, with their more than 30 delicious flavors, has been a family-trusted favorite for over 123 years... The partnership also includes a comprehensive, multi-channel digital initiative for Shasta that will be communicated online, at the stadium and at sampling events, as well through Shasta packaging and in-store Shasta displays. The digital campaign features an original Facebook application, Shasta-branded mobile ‘SnapTags’, and FlavorStyle Trick videos performed by the Galaxy Futboleros.
USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation
Mobile Marketer
The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code. According to the company, the promotion is intended to reinforce direct mail’s continuing relevance as a marketing channel. USPS is offering an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards that include a 2D mobile bar code and SpyderLynk is also providing those same customers with a 10 percent discount for using SnapTags.
SpyderLynk uses QR code to help boost direct mail promotion from U.S. Postal Service: SnapTag users receive additional discount so smartphone consumers can shop directly.
QR Code Press
Leading marketing technology business, SpyderLynk, which was also the creator of the trademarked SnapTag (a barcode similar to a QR code), has announced that it will be taking part in the 2012 Mobile Commerce and Personalization Promotion from the U.S. Postal Service, through an offer of its Buy-it-Now Mobile Commerce barcodes within the consumer direct mailers throughout the summer months.
U.S. Postal Service gives 2-D bar codes its stamp of approval
Internet Retailer
The U.S. Postal Service is getting behind mobile marketing. The USPS announced it will offer discounts this summer to marketers that include in their mailings a two-dimensional bar code that can be scanned by a mobile device. During July and August, the postal service is offering a 2% postage discount on standard mail and first-class mail letters as well as direct mail flats and cards that include a 2-D bar code such as a Quick Response (QR) code, a Microsoft Tag or a SpyderLynk SnapTag.
USPS Sweetens Mobile Barcode Push With SpyderLynk's SnapTags
Brand Channel
The U.S. Postal Service is fighting for its life, and under government pressure to find new ways to decrease costs and create new business models that made delivery more efficient. Cue mobile. As part of the USPS 2012 mobile commerce and personalization promotion, it's offering a 2% discount on Standard Mail and First-Class Mail letters, flats and cards that include a 2D mobile barcode — not much, but it's a start. Now SpyderLynk is sweetening the deal by offering those same customers a 10% discount for using SnapTags as their 2D mobile barcode.
USPS Taps SpyderLynk For 2D SnapTags
Media Post
The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, called SnapTags, for inclusion on mass mailings from direct marketers. The USPS and SpyderLynk are both offering discounts to marketers that send out mass mailings with 2D codes as part of the Postal Service’s “Mobile Commerce and Personalization Promotion.”
New Image Recognition Technology Debuts in LOULOU Magazine: SnapTags are the latest weapon print publications can use in the war against digital content. The American scanner made its Canadian magazine debut on Monday
Toronto Standard
Social SnapTags made its Canadian debut Monday in LOULOU magazine's June issue. SnapTags are a new image recognition technology that bridge traditional print and digital content. They work similar to QR codes and offer content, promotions, coupons and other incentives to readers upon scanning. It’s the latest way for print culture to incorporate novel technologies that appeal to the 18 - 35 demographic.
SplashCast From The Past: SpyderLynk’s SnapTags Make Mobile Marketing Crackle And Pop
SplashMedia
The Denver-based mobile marketing company SpyderLynk has spun quite a web of activity since Splash Media interviewed CEO Nicole Skogg in August 2011. The company’s chief products – SnapTags and Social SnapTags – are QR codes on steroids: they allow marketers to embed barcodes into logos and social media icons, thereby taking interactive marketing to another level. That technology has proved attractive in terms of new projects and partnerships for SpyderLynk, according to an update email Skogg sent Splash Media.
Advertisers buy 'great ideas': CAJ magazine panelist
Masthead Online
For magazine publishers to pull in advertisers, they need great ideas, said the vice president of corporate sales for Rogers Publishing during the first day of the Canadian Association of Journalists (CAJ) in Toronto on Friday... Kirk also said magazines should be jumping on new opportunities, such as using 'social snap tags' which act in principle like QR codes to link print to websites via smartphone, but are apparently more attractive and can be branded. Glamour magazine has used these snap tags woven throughout its content to garner hundreds of thousands of 'likes' on Facebook, he said.
Great Dane Exhibiting at Truck World in Toronto
Commercial Carrier Journal
On display now in Booth No. 3650 at the International Centre in Toronto are two trailers representing Great Dane’s all-new redesigned product line. Everest refrigerated trailers, Champion dry freight vans and Freedom platforms make up Great Dane’s re-engineered line, all of which incorporate the latest high-tech innovations as standards to maximize service life and reduce overall maintenance. Guests of Great Dane’s Truck World exhibit booth will have an opportunity to learn more about the Everest Champion series by taking advantage of recently-introduced interactive “snap tag” technology. Using the camera function on a cell phone or smartphone, guests can “snap” an image supplied in the booth for a specific Great Dane trailer product, service or other innovation, which allows them to receive exactly the information they want on demand. This marks the first time Great Dane has used the snap tag mobile marketing service with its customers.
SpyderLynk's 2D Barcode Technology Receives U.S. Patent for Image Encoding and Decoding
4G Mobile Backhaul
2D barcodes are gaining popularity among key decision makers of U.S. marketers. In recent years, 2D mobile barcode market has witnessed several innovations aimed at utilizing this technology for the best results in brand marketing. A new technology from SpyderLynk, a leading marketing technology company and creator of a 2D mobile bar code called SnapTag, has recently received a U.S. Patent titled, “Encoding and Decoding Data in an Image.”
SpyderLynk’s 2D Barcode Technology Receives U.S. Patent for Image Encoding and Decoding
Expert Support
2D barcodes are gaining popularity among key decision makers of U.S. marketers. In recent years, 2D mobile barcode market has witnessed several innovations aimed at utilizing this technology for the best results in brand marketing. A new technology from SpyderLynk, a leading marketing technology company and creator of a 2D mobile bar code called SnapTag, has recently received a U.S. Patent titled, “Encoding and Decoding Data in an Image.”
Denver’s SpyderLynk lands barcode tech patent
Denver Post
Denver-based SpyderLynk said today that it has received a patent for its SnapTag 2D mobile barcode technology. The SnapTag is proprietary QR (quick response) code, which can be scanned with a camera phone to unleash digital content. SnapTags give companies the ability to incorporate their brand into the image, as opposed to standard, black-and-white QR codes.
SpyderLynk Gets Patent
Tech Rockies
SpyderLynk, a developer of mobile marketing and barcode technology, said today that it has been awarded a U.S. Patent. The firm, which develops a 2D barcode which can be incorporate into logos and icons to allow mobile phone users to snap a picture and link to a web site, said it was awarded U.S. Patent 8,094,870, "Encoding and Decoding Data in an Image". The firm said it will be "diligent in defending" its technology now that it has a patent on the product. The company did not say how aggressive it will be in its patent efforts. According to the U.S. Patent and Trademark Office, Spyderlynk first filed for the patent on January 27, 2007. Inventors on the patent are Nicole S. Skogg, the firm's founder and CEO, along with David M. Crookham. The company was represented by Neugeboren O'Dowd PC in the patent filing. SpyderLynk's technology is a competitor to QR Codes, Microsoft's Tag format, as well as other 2D mobile barcodes.
Print Mixes with Digital: SnapTags: Beyond black and white
Deliver Magazine
Taking QR codes beyond the black and white square blot, SnapTags — powered by Spyderlynk — use the company’s brand logo with a code ring around it as the barcode. The SnapTag drives users not just to a website but to a variety of interactive experiences each time they scan or “snap” the code with their smartphone or standard camera phone, based on prior behavior and rules the marketer sets up.
Snap-To-Buy
STORES Magazine
It's been talked about for years and is finally here: Snap-to-Buy technology allows shoppers to transform a static advertisement into a mobile shopping experience. Glamour magazine and L'Oreal USA recently deployed Snap-to-Buy SnapTags that allow consumers to purchase advertised products in one seamless mobile transaction. Consumers simply snap or scan the "Buy it Now" SnapTag to purchase an advertised product.
Why Apps Aren't Just for Mobile
All Voices
Apps are taking over the world, one person at a time. Tuesday’s “Mobile Apps: Creating Utility and Driving Downloads” presentation featured three speakers: Scott Brady, Senior VP of Digital Analytics at Nielson; Evan Neufeld, CMO at Ground Truth; and Nicole Skogg, CEO at SpyderLynk. Each speaker presented statistics and real-life examples of how apps are expanding beyond mobile devices. Perhaps the most interesting was Nicole Skogg’s example of how SpyderLynk’s client, Glamour Magazine, took QR codes and created a press and consumer frenzy across New York City.
L'Oreal Uses SnapTag-Equipped Taxis to Sell Wares to Mobile Users
Mobile Now
Talk about mobile money. L'Oreal and Yves Saint Laurent (YSL) offered time-crunched smartphone-equipped shoppers in Manhattan the chance to snap a tag, or QR code, in a fleet of specially equipped taxis to shop for beauty supplies while they zoomed to their destination. And the results were very encouraging. Forbes interviewed L'Oreal CMO Marc Speichert, who said the campaign resulted in an 80 percent increase in app downloads, and that nearly 1 in 3 taxi riders snapped a tag.
L’Oréal reveals outcome of its New York taxi m-commerce campaign
Mobile Commerce Press
In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines... Throughout the initiative, there was an increase in the app download by 80 percent, and one in every three riders in the Mobile Taxi Stores used a SnapTag.
L'Oréal CMO Shares Results From Mobile Taxi Shops Initiative
Forbes
L’Oréal USA was motivated and inspired by the Tesco Wall and the use of QR codes and now SnapTags to support mobile commerce. Last month passengers in New York City found “Shop The Look” icons in a fleet of m-commerce-enabled Taxi Shops to instantly buy Lancôme and Yves Saint Laurent beauty products while riding through Manhattan. Through their partnership, L’Oréal and Glamour provided passengers free rides anywhere in Manhattan for five days from Fashion Week hot spots such as the Meatpacking District, Lincoln Center and Condé Nast. We spoke with Marc Speichert, CMO of L’Oréal USA, to understand more and learn the results.
SnapTags: The New Player in Mobile Payment Processing
Credit Card Processing
As QR Codes slowly gain traction in North America, their reach is being threatened by a new sleek and sexy form of image codes known as SnapTags. These new displays allow for companies to create scannable images with their logos prominently featured that facilitate communication between advertisers and consumers, and as of last month, even trigger payment mechanisms.
Coca-Cola drives engagement for new campaign through mobile bar code implementation
Mobile Marketer
Coca-Cola is using SpyderLynk’s QR code technology as part of a promotion in which consumers vie for a chance to win a trip to next year’s NCAA Men’s Final Four. It is placing SpyderLynk’s SnapTags on McDonald’s soda cups and other product placements, encouraging consumers to snap, score and share, according to Mobile Marketer.
Still a Marketing Staple, SpyderLynk Moves into Payments Too
Marketing Vox
Coca-Cola is using SpyderLynk’s QR code technology as part of a promotion in which consumers vie for a chance to win a trip to next year’s NCAA Men’s Final Four. It is placing SpyderLynk’s SnapTags on McDonald’s soda cups and other product placements, encouraging consumers to snap, score and share, according to Mobile Marketer.
SpyderLynk gets Glamour boost into mobile market
Denver Business Journal
People attending Fashion Week in New York last month used a Denver company’s technology to buy personal care products with the snap of a mobile-phone camera — shopping in the back of a cab and from a Manhattan sidewalk. SpyderLynk, based at 1415 Larimer St., No. 200, in downtown Denver, has made “snaptags” as a mobile marketing alternative to “quick response” (QR) codes for four years. But Glamour magazine’s use of its snaptags during New York City’s fashion extravaganza pioneered snaptags’ use as a mobile payment technology.
SnapTag Reader Scans Graphical Codes & Gives You Info About Items [iOS]
Addictive Tips
![SnapTag Reader Scans Graphical Codes & Gives You Info About Items [iOS]](/media/SpyderLynkInTheNews1/a-c/addictivetips_small.png){kind=small}
QR codes have become a pretty popular way of finding about everything pertaining to a certain product, or even app. You will find many barcode and QR readers in the iOS App Store, but the concept of QR codes has been reimagined by the folks over at Spyder Lynk, and they have come up with a variant of the technology known as SnapTag. A QR code might be pretty good for compressing a lot of information in a small image, but it is not possible to comprehend such a code without a reader. That’s where SnapTag differs from its older counterpart, as instead of providing users with a black and white superficial view of the code, it has a comprehensible and colorful front, and just a look at it is enough to convey some part of the concealed info, and details can be extracted using the companion iPhone app named SnapTag Reader.
QR codes no more: welcome snap codes
My Fox
CASSELBERRY, Fla. (FOX 35 WOFL) - Quick response or QR codes are used on everything from sales racks at the mall, to houses for sale, even gravestones. They give people the chance to scan the code with their smart phone, which takes you to a website... "The problem with them is they're a little bit clumsy, and let's face it, they're not the most attractive,” Jelneck explains. “It's a bar code, so it really doesn't help embrace your brand." But that's not the case with SnapTags. The round tag can have anything inside the circle, including the company's logo. The code is actually embedded in the breaks and dots on the circle itself.
Jeffrey Hayzlett On Why Marketers Need More Friends
Forbes
What is your most powerful advice for executives looking to optimize their personal network? Know your personal brand and how you want others to perceive you; how do you want to be remembered? Use the tools that are available to you and use them well. Then look for innovative ways to extend your network. Are you following up with people you meet at networking events by connecting on LinkedIn and Twitter? How can you use technology to your advantage? Put a SnapTag on the reverse of your business card that directs your new connection to a recorded personal greeting from you. Send a handwritten thank-you card in the mail – yes, remember the post? – to let people know you value their time. Little things go a long way, especially when done effectively.
Connecting with Consumers
Connected World Magazine
Connected devices and M2M (machine-to-machine) technologies are upping the ante for companies trying to reach the public—whether it’s retailers, manufacturers, or advertisers. Because connected devices are becoming more and more a part of everyday life, companies are increasingly thinking of creative, tech-savvy ways to engage their customer base using M2M technology... For instance, last week in New York City, Glamour magazine launched a unique application using Snap-to-Buy technology from SpyderLynk, www.spyderlynk.com. The magazine’s so-called Apothecary Wall, which looks like a virtual store, features product icons that also function as 2D barcodes called “SnapTags.”
Unilever boosts its strategy for m-commerce by implementing the use of mobile barcodes
Mobile Commerce Press
Unilever has announced that it will be providing mobile consumers with the ability to shop for products within the Dove, Nexxus, and Tresemme brands through the use of mobile barcodes that have been printed as a part of their Glamour magazine ads. Beyond using these magazine-based mobile barcodes, shoppers will also be able to buy products from those brands using New York’s Glamour Apothecary Wall. Glamour has been working with SpyderLynk – a company with which they have previously done business for mobile marketing – to help to drive their Glamour Friends & Fans app forward. The app is designed to allow consumers to purchase whatever they want from within the issues of the magazine.
Five Innovations to the Consumer Shopping Experience, Well, Fit for a President
PYMNTS.com
As if shopping wasn’t enough fun already, five newly launched innovations are hoping to capture both merchant and consumer interest in pretty creative new ways...
1. SnapTags- Most businesses are just now deciding whether QR codes — those black and white squares that connect consumers to online resources — are a smart business play.
Glamour‘s Fashion Week Makeover Montage
The New York Observer
In its September issue, Glamour experimented with embedding SpyderLynk brand SnapTags on its pages. By downloading the Glamour Friends & Fans app to their smart phones and aiming its camera at the pages, readers could unlock original content or special promotions. “September’s SnapTag-enabled issue gave us a powerful story of consumer interaction and engagement,” Mr. Wackermann said. “With the March issue, we took it to the next level by incorporating m-commerce.”
The Next Generation of Mobile Marketing: SnapTags > QR Codes
Social Media Club
If you were to Google my name, you know that I am a big fan of QR Codes and writing about the benefits of QR Codes. Call them ugly or annoying, but I find them to be extremely convenient. All I have to do is pull out my smartphone and take a picture, and I am taken directly to a company website. No more fumbling for a piece of paper or trying to remember a phone number by saying it over and over in my head. However, even I could understand that QR Codes have some limitations... Naturally someone took these downfalls and created something more intuitive—SnapTags. SnapTags were created by a mobile developer called SpyderLynk who has since been working with major corporations such as Toyota and Bud Light. If you’re interested in driving more traffic to your website, these little tags are going to be your answer.
Express lets consumers shop magazine ad looks via mobile bar code effort
Mobile Commerce Daily
Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company’s static Glamour magazine ad. Express is one of many companies that is placing SpyderLynk’s Snaptags on the static ad pages of Glamour’s March issue. The mobile bar codes let consumers shop the products featured throughout the magazine.
SpyderLynk Collaborates on New Technology with Glamour Magazine
Reach Hispanic
The marketing and mobile activation company SpyderLynk has developed new “snap-to-buy” technology which will allow shoppers to scan products for an easy, fast shopping experience using their mobile devices. The “snaptag,” a tag that is read by mobile devices, will be put in magazines, papers, etc. as a means of identifying a product and ordering it. It is a means of combining social media, print media, and mobile technology in which a user is able to scan and make purchases.
Unilever ramps up mcommerce strategy via mobile bar code implementation
Mobile Commerce Daily
Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine. In addition to the mobile bar codes, consumers can also shop the products through the Glamour Apothecary Wall in New York. Glamour has teamed up with SpyderLynk again to continue pushing its Glamour Friends & Fans app that lets consumers shop everything they love within the issue.
Video: Glamour's Shoppable Wall in the Meatpacking District
ClickZ
As part of its contribution to Fashion Week, Glamour Magazine has adorned a wall in New York's Meatpacking District with products that can be bought by anyone with a smartphone. The "Glamour Apothecary Wall" uses SnapTags, a type of scannable code developed by SpyderLynk. The tags appear next to a range of beauty and personal care items from the likes of Dove and Aveeno. Once purchased, the products ship to consumers for free.
Glamour Pulls a Homeplus-inspired Shoot-to-Shop Move for Fashion Week: Cheil's Grand Prix-winning subway effort serves as inspiration for mag's new outdoor effort
Creativity
Glamour magazine has set up a shoppable wall in New York that's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer and Procter & Gamble's similar effort in Prague last fall... Glamour is again using SnapTags from SpyderLynk as its 2-D barcode provider. The magazine used Facebook-enabled SnapTags in its September issue and SnapTags set up for e-commerce in its March issue. Separately, it has just introduced a redesign meant to help ad-page sales and newsstand traction.
Glamour Sets Up Shoppable Wall Stocked With Beauty Products in New York
Ad Age MEDIAWORKS
Glamour magazine has set up a shoppable wall in New York that's reminiscent of Tesco's virtual supermarket in a South Korea subway station last summer and Procter & Gamble's similar effort in Prague last fall. Much like its overseas predecessors, Glamour's shoppable wall lets consumers scan 2-D barcodes with an app on their phone to buy real products for home delivery... Glamour is again using SnapTags from SpyderLynk as its 2-D barcode provider. The magazine used Facebook-enabled SnapTags in its September issue and SnapTags set up for e-commerce in its March issue. Separately, it has just introduced a redesign meant to help ad-page sales and newsstand traction.
Glamour Sets Up Virtual Shopping Wall
BSC Kids
Glamour magazine has set up a shoppable wall in New York that is oddly reminiscent of Tesco’s virtual supermarket in a South Korean subway station last summer and Proctor & Gamble’s similar effort in Prague...Glamour is using SnapTags from SpyderLynk as a 2-D barcode provider. The magazine used the Facebook enabled SnapTags in their September issue and SnapTags set up for e-commerce in its March issue.
Juicy Couture drives perfume sales via commerce-enabled mobile bar code initiative
Mobile Commerce Daily
Juicy Couture is one of the many advertisers within Glamour magazine that is bringing its static ad to life and letting consumers buy products through scannable mobile bar codes.Glamour has teamed up with SpyderLynk again to continue pushing its Glamour Friends & Fans app that lets consumers shop everything they love within the issue. The app is available for free download in Apple’s App Store.
L’Oréal Taps Taxis to Drive Fashion Week Sales
Event Marketer
L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over a fleet of city taxicabs with a “Snap-to-Buy” technology. As Fashionistas rode from fashion shows to after parties and back, the brand entertained them with videos featuring L’Oréal USA’s Yves Saint Laurent-branded makeup and beauty product how-to videos. After the entertainment and education, the riders got the opportunity to scan a “Shop the Look” QR code to purchase the products showcased in the video, right on the spot. A smartphone wasn’t required, just a camera-enabled mobile phone, so anyone could take part, though smartphone users could download a scanner app to scan the QR code. The credit card payment information only needed to be entered on the first purchase, and was thereafter saved in an encrypted “mobile wallet” that is accessed for future Snap-to-Buy purchases. The brand is monitoring sales and social media buzz to determine if it will go ahead with similar activations in the future.
SpyderLynk's Snap-to-Buy Technology to Appear in Glamour
Private Label Mag
SpyderLynk, a leading marketing technology company and creator of the SnapTag, announced its new Snap-to-Buy technology will be deployed in Glamour magazines March issue, and through its Glamour Apothecary shop-able Wall.
SpyderLynk’s Snap-to-Buy solution to be deployed in Glamour March issue
Payment Eye
The marketing technology company and creator of 2D mobile barcode solution SnapTag will be deploying its new technology, Snap-to-Buy, in the Glamour magazine March issue through the Glamour Apothecary “shop-able” Wall.
Move over QR Codes: Snap Tags Are In the Building
Get Busy Media
As with all things great, there comes a time when Elvis is in the building. In other words, there is always someone or something that comes along and does it better, and the spotlight fades. This happens in the marketing world all the time, and the latest “has-been” just might be QR Codes. QR Codes, or quick response codes, were quickly gaining popularity because they were easy and affordable for companies and were convenient for consumers. The little barcodes took consumers right to the company website when they took a picture with their smartphones, and until now this was really the only technology that bridged the gap between traditional and online advertising. However, SnapTags have recently emerged onto the scene and fixed some of the issues consumers and companies had with QR Codes.
Are QR codes replacing SMS?
Mobile Marketer
SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes... According to Nicole Skogg, CEO of SpyderLynk, Denver, mobile bar codes in general are replacing SMS. “Many 2D mobile bar codes provide a wide range of benefits above and beyond what a SMS campaign can offer,” Ms. Skogg said.
Hail a cab, buy a lipstick.
Creativity
Instead of applying your lipstick in the back of a cab, this week you can actually buy a new one on the ride. Glamour magazine has teamed up with and L'Oreal and mobile commerce firm SpyderLynk to put shoppable TV into taxis during New York Fashion Week.
Mobile taxi shops hit New York Fashion Week
Digital for Real Life
If you happen to be in New York this week, be on the look out for Glamour magazine’s mobile taxi shops. Deployed for Fashion Week, the 50-cab fleet will be equipped with Snap-to-Buy technology that allows fashionistas on the go to purchase advertised beauty products with the single swipe of their smartphones. Similar to the virtual grocery stores that popped up in the subways of Seoul, these mobile beauty shops are another indication that the future of retail is all about convenience.
NY ‘Fashion’ Test Explores Mobile Impulse Buys During Taxi Rides
Payment Source
In a promotion taking place in New York, consumers may act on their impulses using mobile tags, such as bar codes and QR codes, to not only shop around with their camera phones but also to initiate purchases while riding in certain taxis. SpyderLynk, a mobile activation and marketing-platform company, this week announced a partnership agreement with Glamour Magazine, cosmetics giant L’Oreal USA, mobile-payments company Billing Revolution and payment-terminal maker VeriFone Systems Inc. to use its SnapTag product, which enables riders in select taxis during most of Fashion Week, Feb. 9 to 14, to shop and buy L’Oreal products.
Turning NYC taxis into virtual stores:Passengers scan a product tag and complete the purchase
Media Life
Putting a new spin on an old idea is a staple of alternative media campaigns, and taxicab advertising is one of the oldest ideas around. Here's one way to freshen it up: Turn taxicab TVs into virtual shopping centers, allowing passengers to instantly purchase items they see on the screen using their smartphones... The virtual store technology was supplied by SpyderLynk, a mobile technology company. Here's how it works: Print tags advertising the different products highlighted on the videos are hung around the passenger area of the cab.
Cover Story : ToyoTags Leads: Why Toyota chose 2D codes to generate leads through mobile marketing (but not QR Codes)
Target Marketing
... That one success, though, wasn't the entire reason Toyota executives decided to invest time and money in 2D mobile code technology. About a year ago, Nelson says Toyota moved away from the QR Codes created by its subsidiary—Denso Wave—and moved heavily into "ToyoTags" for mobile marketing efforts because the more picture-like, more eye-pleasing SnapTags from Denver-based SpyderLynk solved three issues for Toyota: brandability, flexibility and reach.
Glamour and L’Oréal USA first to deploy Snap-to-Buy SnapTags
Colloquy
SpyderLynk, a leading marketing technology company and creator of the SnapTag, has announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce. Snap-to-Buy technology, which is fully customizable by brand advertisers, lets consumers to do everything from Liking a brand on Facebook, obtaining additional product information, scoring and redeeming offers to purchasing products – all with one snap or scan of a “Buy it Now” or “Shop the Look” SnapTag from a printed advertisement using their mobile phones. (Consumers can even share details of their great purchases with their friends via mobile.)
Glamour, SpyderLynk Launching Mobile Shopping Pilot…Inside a Taxi
PYMNTS.com
Conde Nast’s Glamour magazine and SpyderLynk are joining forces on a mobile shopping pilot that will enable New York taxi patrons to shop while en-route to their destination, according to a report by Promo. The pilot, which is to take place during this year’s Fashion Week (Feb. 9 – 14), will equip taxis with seatback TV screens that will feature demonstration videos featuring L’Oreal USA’s Lancome and Yves St. Laurent products. Riders will be able to take a photo of the SnapTag from SpyderLynk and send it via text message to a provided code. The consumer will then be sent a mobile link to a checkout page where they can choose the products they wish to purchase.
PayPal Wants You to Shop While Straphanging In Singapore
All Things Digital
Mobile shopping is getting even more mobile. No longer just about using your smartphone, mobile payment options are now popping up in transit systems in metropolitan areas, as companies look to gauge consumers’ appetites for buying products while truly on the go... Earlier this week, New Yorkers learned that they would be able to purchase beauty products while riding in some taxicabs, with just a swipe of their smartphones. Launched by Glamour magazine as part of a Fashion Week experiment, 50 Manhattan cabs will be equipped with SnapTags from technology company SpyderLynk; according to a Wall Street Journal report, VeriFone, which handles payments for New York City cabs, will power the beauty product purchases, as well.
QR Codes & Snap Tags Improve Mobile Shopping
The Barcode News
Recently, The BarCode News published a story regarding Glamour Magazine’s association with SpyderLynk, a leading marketing technology company. Glamour dedicated an entire issue to a “Friends and Fans” mobile marketing campaign by utilizing SpyderLynk’s version of 2D codes called Social Snap Tags. Throughout this campaign they found that mobile marketing paid off. After offering $85,000 in deals in one single magazine issue, the advertisers reported 50,000 new followers, with conversion rates ranging between 71% to 85%.
SpyderLynk introduces Snap-to-Buy mobile shopping solution for advertisers and publishers
Mobile Commerce Press
Leading marketing technology firm, SpyderLynk, best known for its development of the SnapTag, has unveiled its latest release, the Snap-to-Buy technology that allows publishers and advertisers to integrate m-commerce into their traditional media ads.
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
PROMO Magazine
Barcode and QR code scans have become common tools for driving mobile traffic from print or out-of-home ads to Web sites and social pages. But a new partnership between Conde Nast’s Glamour magazine and mobile activation provider SpyderLynk is testing the water for another kind of connection: from mobile tags to actual mobile purchases.
L'Oreal to trial 'on the spot' mobile purchasing using SpyderLynk’s 'Snap-to-Buy' technology to encourage impulse buys
Mobile Entertainment
L’Oréal USA has teamed up with fashion mag Glamour to implement Snap-to-Buy during NYC Fashion Week. The tech comes in the form of an app that lets consumers to do everything from liking a brand on Facebook, obtaining additional product information and redeeming offers. But crucially it also supports purchasing products by snapping a “Buy it Now” or “Shop the Look” SnapTag from a printed ad using their mobile phones.
L’Oreal bar code effort in NY taxis lets passengers shop looks
Mobile Commerce Daily
L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot. L’Oreal and Glamour have teamed up with SpyderLynk to deploy its SnapTags in taxis which let consumers buy advertised products right then and there via their mobile device. The Snap-to-Buy technology will be used during the upcoming NYC Fashion Week.
Magazines Exploit Mobile Commerce With Snap-To-Buy
Media Post
SpyderLynk is helping magazine publishers cash in on mobile commerce with the launch of Snap-to-Buy, which allows consumers to engage in a range of actions -- including purchasing products -- by scanning SpyderLynk SnapTags in print publications with their mobile devices.
Free Taxi Ride for Fashion Week Comes With Option to Buy
The Wall Street Journal
Some New York City cab riders are still getting used to watching clips of talk-show host Jimmy Kimmel on a loop. Are they ready to buy lipstick? The idea will get a test drive later this week when 50 cabs are outfitted with technology allowing passengers to purchase luxury beauty products by swiping their smart phones over special tags inside the cab... SnapTags from technology company SpyderLynk will be hung inside the taxis. Passengers who want to shop for products on the screen must download an app and hold the phone over the tags to make a purchase.
Glamour and L’Oréal deploy SnapTags
GoMoNews
SpyderLynk, a marketing technology company and creator of SnapTag, today announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce.
Luxury Beauty: Coming to a Taxi Near You
Beauty Packaging
Glamour and L’Oréal USA have teamed up to make it easier than ever to satisfy consumers’ demand for on-the-go shopping for luxury beauty. Termed “a revolutionary shopping experience,” Mobile Taxi Shops, will now bring the next wave of shopping technology to the United States. Starting February 9, passengers in New York City will find “Shop The Look” icons in a fleet of m-commerce-enabled Taxi Shops to instantly buy Lancôme and Yves Saint Laurent beauty products while riding through Manhattan. Glamour worked with SpyderLynk to SnapTag-enable the shopable Taxis and offers passengers free rides anywhere in Manhattan for five days from Fashion Week hot spots such as the Meatpacking District, Lincoln Center and Condé Nast.
Bar Code Industry Leaders Offer 2012 Predictions
The Barcode News
What does the year 2012 have in store for the bar code industry? Will mobile bar codes continue to catch on and revolutionize the marketing landscape? Will RFID continue to go where no bar code has gone before? What about traditional bar codes and bar code equipment—are they going extinct or holding their own through each wave of new technology? Find out what some of the industry leaders have to say... Nicole Skogg CEO of SpyderLynk: “Mobile activation will play an essential role in integrating mass and digital marketing in 2012. Mobile activation has the opportunity to be so much more than a link to a mobile website. Marketers have the ability to impact consumers at all stages of the consumer decision journey with mobile initiatives designed to engage consumers, drive purchase consideration, activate a sale or build a sustainable mobile connection....
Bringing QR Codes to Life
Moses Anshell
QR codes are everywhere you look. Even Heinz Ketchup bottles have been accessorized with one. However, the story stays the same with these Pac-man looking boxes. They often lead to landing pages that do little to bring the brand story to life. QR codes continually push the same message, and only to smartphone users. Very few brands use them to actually take their story to the next level. However, there is hope... Beyond incorporating logos, SpyderLynk recently evolved the QR code into the more aesthetically appealing SnapTag. With SnapTags, the company’s logo stands front and center and is enclosed by an encoded ring. Each ring is personalized and helps consumers interact with the brand through promotions, discounts, or company news. SnapTags allow a brand to come to life. They can be any size and placed just about anywhere. SnapTags are also much more flexible when it comes to re-coding. You can change where the QR code sends someone without redoing the code, which then eliminates the cost of reprinting.
Going Mobile: QR Codes and Snap Tags
The New York Enterprise Report
The buzz for 2012 is mobile. Everything is mobile; everything needs to be mobilized. First, go to your mobile phone and if you have the ability to access the Internet, check your website... Now for a little 2012 mobile marketing: QR codes and snap tags. You probably have heard of and seen QR codes by now, but snap tags may not be on your radar yet. These are slow to take hold, since a lot of consumers and B2B prospects are not yet familiar with them—but a lot are, so getting started now is a good idea. There is nothing wrong with being new to the game if it can put you ahead of your competitors.
Online Marketing: A Social Alternative to QR Codes Launches
Counselor Magazine
Distributors who use QR codes now have a new scan-able option. The mobile marketing company SpyderLynk launched Social SnapTags in November, introducing a circular, coded image that consumers can scan on their smartphones to be taken to a brand’s website, social media page or another marketing platform.
QR Codes Aren’t Sweet Without Strategy
iMedia Connection
QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers... QR codes have created a new way for brands to engage their audience with products and services, and there are already quite a few examples of ways that “traditional” QR codes are getting pushed further, including the logo-friendly SnapTag. SnapTags are a gussied up version of the mobile interactive code options. Instead of the static-like appearance of QR codes, they’ve created a sleeker option that focuses more on branding with a cleaner code look based on gaps placed throughout a ring.
Who you gonna call?
Packaging Digest
So you've decided to add a QR code to your package to better communicate and/or interact with consumers. Now what? Where do you start? Here's a list of various technologies available to help you find and assess the best one for your project.... SnapTag: SnapTags are read by the "code rings" (the three breaks in the ring), which can be moved to an almost infinite combination of positions, with each position creating a new code with unique content. SnapTag can either be read with SnapTag's proprietary reader app, or a picture of the tag can be "snapped" and then texted via a short code (an abbreviated 5 or 6-digit phone number) or emailed. Users must opt in to all short code content before it is delivered. (Source: Spyderlynk, www.spyderlynk.com)
Ad Pages Up for Fashion Magazines' Important March Issues
Ad Age MEDIAWORKS
Most fashion magazines increased ad pages in their important March issues again this year, showing some strength in an uncertain economy... Glamour, another Conde title, said its March issue will have 181 ad pages, over 5% more than last year. Expanding on the Social SnapTag program Glamour offered marketers in last September's issue, the magazine got 27 advertisers to include SnapTags with e-commerce capabilities.
Running the Gauntlet: A Book Review
What They Think?
Former Kodak CMO and self-styled Global Business Celebrity Jeff Hayzlett has launched his second book. Following on the heels of The Mirror Test, his new book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change and Grow Profits, was launched in New York on January 3rd (after a pre-launch event in December in Hayzlett’s home state of South Dakota).
86pc of marketers plan to use 2D bar codes: Study
Mobile Commerce Daily
Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.
86% of US marketers plan to use 2D barcodes
GoMoNews
A quantitative study amongst US marketers across a wide range of industries has shown that 86 per cent of key decision makers in the USA plan to use 2D barcode technology in the future, whilst 50 per cent of are already using 2D barcodes as a part of their overall marketing strategy. This survey was conducted through uSamp’s SurveyBuilder platform which includes an audience of over five million panellists worldwide. Representing more than 100 marketers from both large and small businesses in industries such as healthcare, retail and entertainment, the study illustrates high awareness and adoption of 2D barcodes. The study reveals new data from the marketer’s perspective that can be used to gain a better understanding of current adoption rates, and how campaigns are being implemented and assessed.
Jeffrey Hayzlett's Book "Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits" Hits Top 50
marketwire
Jeffrey Hayzlett, Former Fortune 100 c-suite executive, global business authority and sometime cowboy now adds the accolade of Bestselling Author to his resume for a second time.
Study: Half of Marketers Using 2D Codes
Media Post
More than half of marketers are already using 2D codes as part of their overall marketing strategies and 86% plan to use the technology in the future, according to a new study by mobile barcode technology provider. The findings were based on a survey of more than 100 marketers across a range of industries by barcode technology provider Scanbuy.
Glamour Print Ads to Feature Mobile E-Commerce
Mashable
Glamour plans to run print ads in March allowing readers to purchase items with a scan of their smart phone, the glossy title tells ClickZ News. The Condé Nast property isn’t revealing advertisers for the issue yet, but suggests there’s no shortage of interest from brands and retailers.
Too Many 2D Codes?
The Digital Nirvana
I just received a press release about Jeff Hayzlett’s new book, Running the Gauntlet, and was interested to see that, even with all the talk about QR codes lately, he chose to use SnapTags—not QR codes—to provide interactivity with his audience.
SnapTag - A Mobile Marketing QR Code With a Code Ring
Scoop.it!
"A SnapTag is the secret to successful mobile marketing. It's a custom QR code that combines your company logo with a unique code ring. Learn more about SnapTag technology today!" It's interesting to see more companies coming into this area trying to integrate multiple channels including social sharing and networking.
SnapTags: the next qr code?
Leibold: BoldPost
Move over, QR codes. There’s a new interactive code in town. The SnapTag is based on putting a circle with strategically placed breaks around a logo or piece of artwork. Since all of the coding is in the perimeter, the center image can be anything.
Mobile Marketing for the New Year
Triple Pundit
It is that time again when people reflect on the year in review, develop annual top 10 lists, and make predictions for the new year. If there was a category for most improved marketing technique in 2011, one could make a case that the winner would be the QR (quick response) code. At the beginning of 2011, the QR code was fairly unknown in the United States. Now they are ubiquitous, found everywhere from bus stops to bananas. Check out this infographic detailing the rise of the QR code over the last two years.
Forget QR Codes – Use SnapTags
Likable Media
Throughout 2011 I saw hundreds of posts about QR Codes. Some proclaimed them as the future, some told you what they do, some explained how they can be used and some discussed how stupid they are. I have personally seen some amazing campaigns and some that I have found head scratching (including having one on the bottom right of a TV commercial). Recently, I was sent an advanced copy of Running the Gauntlet by Jeffrey Hazylett which included the use of an amazing new tool called SnapTags. I don’t like QR Codes, but I love SnapTags.
Online Exclusive: Mobile Barcodes Engage Customers: Popular mobile barcodes, such as QR codes and SnapTags, are designed to drive offline-to-online engagement.
Beauty Packaging
In the last several years, mobile barcodes have begun to pop up on beauty product packages and ads. While QR (“Quick Response”) codes—specific matrix or 2 D barcodes readable by smartphones—lead the way, others like SnapTags are making in-roads.
Bridging the Digital Gap in 2012 with SnapTags
Social Media Marketing Magazine
If you are a marketer, I can almost guarantee that one of your goals for 2012 is to figure out your mobile strategy. You’re not alone. Everyone is talking mobile, but very few have figured out how to integrate a mobile strategy into an existing marketing plan. I found an answer to this dilemma, and it’s called "SnapTags."
Enter the SnapTag
BagelTuesday
By now you’ve had to have encountered QR codes (Quick response codes) and possibly even Microsoft Tags and just when you thought you understood how to incorporate these scannable codes into your brand marketing a new player enters the fray.
25 Trendsetters to Watch
Chief Marketer
By the numbers, 2011 has probably been the year of the QR code. Tracker comScore reports that 14 million Americans (about 6.2% of the total mobile audience) scanned QR codes in June 2011. Scannable codes are so ubiquitous that some marketers are detecting QR fatigue in their customers. The fact is that code scans are effective only when they deliver something useful to a user. In other words, making someone take out her phone and open an app just to get your URL is a waste of effort. It has even been hinted that some retailers might be throttling back on instore Wi-Fi connectivity to make it harder for shoppers to scan barcodes and look up comparative prices.
QR Codes and SnapTags: What's the difference?
The Barcode News
SpyderLink recently published a new infographic that compares and contrasts QR Codes and SnapTags, two popular forms of 2D bar codes that are used in marketing campaigns. SnapTags are SpyderLink's version of a 2D bar code, opted for by major brands like Bud Light, Cover Girl, Coke Zero and more, to engage customers. The chart sets the two types of bar code side-by-side comparing issues of accessibility (can the 2D bar code be read by any phone with a camera or does it need an app?), functionality (are there options for reporting and tracking data?), and brandability (how flexible is the 2D bar code for custom design?). The infographic also touches on issues of geolocation, social networking, reusability, analytics, and more.
2012 Will be the Year of the SnapTag
e-reads
Just when you started to figure out those migraine-inducing squares called QR Codes, they will be obsoleted by a new technology called SnapTags.
Bud Light Hands Its Fans Keys to the Bud Light Hotel: Bud Light to Hire Official Facebook Correspondent to Showcase Bud Light Hotel Experience
The Sacramento Bee
ST. LOUIS, Dec. 22, 2011 -- /PRNewswire/ -- Bud Light is returning to the Super Bowl in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host the best parties, concerts and events leading up to Super Bowl XLVI. For it, the brand is launching an exclusive job offer among Bud Light Facebook fans.
SnapTags Push Scanning Technology Forward: Move Over, QR Codes
Publishers Weekly
In October, PW looked at publishing and QR codes, those little squares that appear on advertisements and look a lot like barcodes. While publishers are still figuring out how best to utilize that technology, they’ll have to make room for the next step in scannable code technology: SnapTags.
Glamour Readers "Like" Social SnapTags
The Barcode News
Social media is becoming increasingly important in mobile marketing efforts. Glamour Magazine recently teamed withSpyderLynk to create a mobile marketing campaign using Social SnapTags. Glamour readers really “Liked” connecting with Glamour’s advertisers via Social SnapTags, with reader engagements (snaps, scans, likes, deal conversions and shares) totaling more than half a million for its September issue.
Author Jeffrey Hayzlett taps mobile bar codes to make book interactive
Mobile Marketer
Author Jeffrey Hayzlett is using mobile bar codes in his new book “Running the Gauntlet” to let readers access additional content. Mr. Hayzlett worked with SpyderLynk to deploy the company’s SnapTags throughout the book. Readers can access mobile video content via the new interactive initiative.
Mobile Codes Run 'Gauntlet' In Marketing Book
MediaPost
Readers of former Kodak CMO Jeffrey Hayzlett’s upcoming business book Running the Gauntlet will get videos of the marketing guru to start every chapter, courtesy of 2D mobile codes.
Social SnapTags Attract Over 50,000 Social Media Followers for Glamour Magazine Advertisers
Point of Sale News
Social media is becoming increasingly important in mobile marketing efforts. Glamour Magazine recently teamed with SpyderLynk to create a mobile marketing campaign using Social SnapTags. Glamour readers really “Liked” connecting with Glamour’s advertisers via Social SnapTags, with reader engagements (snaps, scans, likes, deal conversions and shares) totaling more than half a million for its September issue.
Are SnapTags Replacing QR Codes?
PSFK
SnapTags are 2-dimensional designs which feature a brand’s logo in a notched circle, with updated interactivity and analytics. The feel is much more minimalist and polished that QR codes, and give brands a chance to further circulate their image. iMedia Connection.
SnapTags versus QR codes for mobile marketing
QR Code Press
The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns.
Turns Out the Secret to Successful Mobile Marketing is No Secret at All. It's Your Logo.
Loyalty Today
How many of you are using QR Codes? I do, in fact just printed my business cards and they all have the code on it. It's a great way to include a lot of information into just a little spot on your cards or to send them more information on just about anything. The main thing is that it catches the attention of the person you give it too.
Jeffrey Hayzlett Incorporates SnapTags In His New Book
MyPrintResource.com
Global business celebrity and former Fortune 100 c-suite executive Jeffrey Hayzlett takes his own advice as he introduces SpyderLynk’s newest technology in his second book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.
SnapTags, A New Offline Affiliate Link?
Has Offers
You might remember a post I did some time ago about taking affiliate marketing “offline” with QR codes. They’re those funny looking bar codes that you’re seeing in all of your magazines, on the back of your products, and even at the cash register at your local coffee shop. When a user sees one of these codes of black and white they can capture them through their smart phone’s camera, which will then redirect the user to an advertiser’s website or special offer.
Glamour Magazine's SnapTag Campaign Means Competition for QR Codes
Marketing Vox
Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans. The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.
TrendWatch: Why SnapTags are replacing QR codes
iMedia
Glamour magazine posted a SnapTag alongside a sequined Rinanna on their September cover. Users accessed the code either by scanning it with a proprietary SnapTag app, or by snapping a pic and sending it to the number printed in the image. The resulting response included over 100,000 code activations, 50,000 Facebook likes, and 500,000 interactions of some kind including code scans and peer sharing.
SnapTags
Refreshed Media
Whilst I think the idea behind the QR code is a great way for marketers to create added value for content, they are ugly and somewhat inaccessible. They are off putting to users and often get plonked in with little explanation. It’s unsurprising then, that uptake is very low. Jane McPherson, CMO from Spyderlink explains, “Just 35 percent of U.S. mobile phone subscribers in the U.S. have a smart phone, and of those, just 17 percent have a QR code reader app.”
SpyderLynk SnapTags quickly connect consumers with items they've read about
Denver Post
What if, Nicole Skogg wondered five years ago, there was an easy way to buy a pair of shoes that just caught your eye in a magazine ad? Or to enter a promotional contest you just read about? An engineer working as a technical sales manager for a Los Angeles lighting company, Skogg seized on that idea and didn't let go.
Mag Bag: 'Glamour' Scores Social Engagement With SnapTags
Media Post
Glamour’s September “Friends and Fans’ issue drove substantial social media activity for the magazine and its advertisers through the inclusion of SpyderLynk’s “Social SnapTags." The September issue of the magazine featured Social SnapTags throughout its editorial and advertising pages, encouraging consumers to join brands’ social networks. Reader engagement for this successful campaign totaled 512,339, and readers “liked”Glamour’s advertisers 50,814 times.
Mobile Marketing Association Publishes ‘Mobile Barcodes: an Overview for Marketers’ White Paper
Mobile Marketing Watch
Hoping to help marketers unlock the potential of marketing with mobile barcodes, the Mobile Marketing Association (MMA) on Thursday published a new white paper titled “Mobile Barcodes: an Overview for Marketers.” The MMA says that the white paper explains in a concise, easy to understand fashion how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples, and more.
Glamour Gets 50,000 “Likes” From Social Media Campaign
Folio Mag
Conde Nast's Glamour magazine rolled the dice when implementing the new Social SnapTag technology in a recent mobile advertising campaign this past September, but they title walked away more popular than before: the publication generated over 500,000 impressions from the program and increased their number of Facebook fans by 50,000.
Growing popularity of QR codes attracts digital scammers
Denver Post
Millions of people are scanning tiny square images with their smartphone cameras to get a coupon, a link to a company's website or other digital content. Not surprisingly, cybercriminals are focusing on the fast-growing marketing technology generically referred to as QR, or quick response, codes.
Glamour Generates Advertiser 'Likes' with September 2D Mobile Code Campaign
Min Online
Claiming to have sparked 512,339 “engagements” with readers through its use of 2D mobile codes in a special September issue push, Glamour and mobile partner SpyderLynk now have plans to follow up with another program in the March 2012 issue. The September campaign included what SpyderLynk calls Social SnapTags, which when snapped and sent via smartphone let the user “like” a brand on Facebook. The companies say that the effort, which put tags throughout the issue’s editorial, garnered 50,814 “likes” for Glamor ad partners in the issue. The mobile snap and send activity rendered a 67% conversion to like either the magazine or advertisers on the social network. Of those who acknowledged the brands in order to get special deals, 18% of them shared the offers with others. “We were very happy with our September Friends & Fans program because not only did it garner a quarter of a million snaps, but we also got a really engaged reader,” stated Jenny Bowman, executive creative services director, Glamour.
Glamour sees 512,339 reader engagements via social, mobile bar code campaign
Mobile Marketer
Conde Nast’s Glamour magazine saw a total of 512,339 reader engagements for its Friends and Fans campaign that encouraged readers to “Like” a brand by scanning a social mobile bar code featured on advertisers' static pages.
SocialSnapTags.com Targets Brand Advertisers
Tech Rockies
Denver-based SpyderLynk, a provider of mobile marketing services, said today that it has launched a new site called SocialSnaptags.com, aimed at helping brands to build and deploy their own social media marketing campaigns. The new site--and associated Social SnapTags technology--is aimed at connecting consumers with brands via Facebook and Twitter. SpyderLynk's technology is a 2D barcode, an alternative to such 2D barcodes as QR codes and Microsoft's Tag barcode. Consumers are can either use their smartphone camera, or can download special Snaptag Reader apps to decode SpyderLynk's barcodes, which surround a logo of a company's choice. SpyderLynk is headed by Nicole Skogg.
Glamour Gets Advertisers 50,000 'Likes' by Marrying Facebook and 2-D Barcodes
Ad Age MEDIAWORKS
Glamour's September issue generated 50,814 Facebook "likes" for its advertisers by including 2-D barcodes incorporating the social network, according to the magazine and SpyderLynk, which created the new Social SnapTags that Glamour used.
SnapTags – logos that are interactive over smartphone and text
AGBeat
Like a sexy QR code? Once upon a time, scan codes were limited to retail’s sensitive scanners and were very difficult to incorporate into package design. Then, designers realized they could make the codes pretty and smaller as tech innovation made the scanners less sensitive. Then, QR codes came to be, and smartphone users could scan billboards and business cards to be sent to a dedicated URL. Designers have also figured out how to make QR codes beautiful, but some are dissatisfied that it is still looks like a jumbled version of a bar code and fear adoption rates are low.
SnapTags: Will they kill QR codes?
Web Design News
I remember a time when truncating the UPC bar code on the cover of a magazine was a huge coup. Taking the huge, lumbering code, which took up too much real estate on the cover of a publication, was bothersome and affected the design space.
The Mobile Age – Social Media on the Go
Hudson Business Solutions
You see it everywhere today, people with their heads down in their mobile devices, texting, blogging, social media on the go. Today’s mobile devices deliver much more than just conversation. Today, you can access all your social media like Facebook, Twitter, MySpace, all through handheld devices like Blackberries, iPods, even Smart Phones. Social media has completely changed the way we interact with one another, and the mobile market is evolving quickly to handle all the new waves of social media. Hudson Business Solutions takes a look at the mobile market and some tools you can use to manage your business on the go and advertise to your followers...And now with SnapTag technology, accessing files and social media has been raised to an even higher level. SnapTag technology is the latest thing to hit the mobile market.
A Snappy Approach to Mobile Advertising
Brand Tech News
Quiz: What innovative 2-D tag image solution was used in these advertising campaigns this summer? If you answered Quick Response (“QR”) Codes, or the more colorful Microsoft Tags, you’re wrong. The correct answer is SnapTags, a solution offered bySpyderLynk, a mobile activation and marketing platform company.
Bar Louie taps mobile bar codes to reward diners
Mobile Commerce Daily
Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.The company partnered with Casa Noble and SpyderLynk on the mobile initiative. Bar Louie will use mobile bar codes to start an active dialogue with its customers
MillerCoors-owned Colorado Native starts dialogue with drinkers via bar codes
Mobile Marketer
BOSTON – Miller Coors’ Colorado Native placed mobile bar codes on its packaging to build a dialogue with consumers. During the “Building Brand Power and Loyalty Through the Marriage of Grassroots and High Tech Marketing,” session at DMA 2011 Conference and Exhibition, executives discussed how with little money mobile can help build a relationship between consumers and brands.
Consumer value critical in mobile marketing success
Packaging World Magazine
Over the past two years, the U.S. has seen tremendous growth in the use of interactive mobile marketing technologies to connect savvy consumer brands with their increasingly mobile-enabled consumers. First emerging as a trickle and now as a flood, mobile marketing campaigns have sprung up on the pages of newspapers and magazines, on billboards and in kiosks, and on point-of-purchase retail displays and packaging across the country.
Tips on mobile marketing success
Packaging World Magazine
Nicole Skogg, found and CEO of SpyderLynk shares tips on mobile marketing success. According to Nicole Skogg, founder and CEO of interactive mobile marketing technology provider SpyderLynk, in order for a mobile marketing strategy to be effective, “a value exchange is necessary.” She adds, “If you are going to ask the consumer to grab their phone and take action, there has to be something in it for them.” Following are Skogg’s top tips for implementing a successful mobile marketing strategy.
Chivas Regal Invites Men to Join the 'Brotherhood'
Shopper Marketing Magazine
First concocted by Scottish brothers in 1801, Chivas Regal Scotch whisky has "the idea of brotherhood in the DNA of the brand" said Laurent Curier, Senior Brand Manager for Chivas Regas at Pernod Ricard USA. So it’s fitting that the brand called its recent mobile-driven campaign Chivas brotherhood.
SnapTags – The New QR
Winrar Free
They’re just about everywhere these days, little squares made up of digital looking bricks attached to every advertisement and product. They are called “QR codes” and they are, let’s face it, sort of ugly. More importantly, they are impossible to read without a smart phone – they are an addition to the advertisement which enhances the ad for those with the means to read them, but they are not seamlessly integrated and they do nothing for those people (still a large majority) who do not have smart phones.
SpyderLynk CEO Joins the Ranks of Lady Gaga and Alicia Keys as Honoree of the Producers Guild Of America’s 2011 “Digital 25”
Digital Journal
SpyderLynk, creator of the SnapTag™, a logo-centric, more accessible QR Code alternative, is proud to announce that it’s CEO and Founder, Nicole Skogg, has been chosen by The Producers Guild of America, in association with Variety, as one of its 2011 “Digital 25” Leaders in Emerging Entertainment.
SpyderLynk Executives to Share Insights and Demo Innovative SnapTag Technology at Upcoming Marketing Industry Events
Digital Journal
SpyderLynk, creator of the SnapTag™, a logo-centric, more accessible QR Code alternative, today announced its participation at several leading marketing events in September and October.
SpyderLynk Executives to Share Insights and Demo Innovative SnapTag Technology at Upcoming Marketing Industry Events
All Voices
Getting Up to Code: Making Scan Codes Work for Marketers – Snap…send…hit or miss. The mobile scan code continues to promise more than it delivers. Connecting the physical world with digital data via a QR code, Tag or other method is enormously powerful, but in many cases the consumer payoff is meager or it initiates a frustrating journey through hoops and down rabbit holes. We ask both providers and media planners to identify where scan code programs go wrong and where they go right. And even more to the point, we explore whether and how scan code use can become more than a novelty for the curious gadget fan.
SpyderLynk Executives to Share Insights and Demo Innovative SnapTag Technology at Upcoming Marketing Industry Events
Nation's Restaurant New
SpyderLynk, creator of the SnapTag(TM), a logo-centric, more accessible QR Code alternative, today announced its participation at several leading marketing events in September and October.
Casa Noble Tequila, Bar Louie Launch Mobile Contest
MediaPost
Casa Noble Tequila and Bar Louie, a neighborhood restaurant and bar with more than 50 U.S. locations, have teamed to offer diners the opportunity to win a VIP trip for two to a Carlos Santana concert. SpyderLynk’s logo-based SnapTag QR codes are being featured on Bar Louie’s special fall menu, alongside special drinks made with the tequila brand.
Casa Noble Tequila and Legendary Guitarist Carlos Santana Engage Bar Louie Diners Using SpyderLynk SnapTag
Digital Journal
SpyderLynk, creator of the SnapTag™, a logo-centric, more accessible QR Code alternative, announced today that it was chosen by Patrick Henry Creative Promotions, Inc., a leading marketing agency serving the restaurant industry, to manage an innovative mobile marketing campaign for Casa Noble Tequila and Bar Louie because of its innovative “snap and send” technology, which allows mobile consumers to activate a dialogue with brands by simply taking a picture of the SnapTag with their mobile phones.
SnapTags: A Door-Opener to Mobile Social and Media Marketing
The Barcode News
Glamour magazine, Bud Light, Office Depot, Toyota are all testing SpyderLynk’s brand marketing or social SnapTags to engage with mobile consumers, connect mobile users with similar interests and help spread the word to those users’ friends and family. Barcode.com recently took a closer look at this unique marketing tool.
Toyota Announces "MikuScape," a Tribute to the Partnership Between the Corolla and 3-D Pop Diva Hatsune Miku and the Launch of the Hatsune Miku Augmented Reality Experience
Market Watch
Toyota's 2011 Corolla campaign featuring 3-D holographic character, Hatsune Miku, has been a big hit among fans and now Toyota is giving back. Toyota announces MikuScape, presented by Toyota Corolla, at the Japanese-style cosplay cafe, Royal/T. Fans will have a chance to win an invitation by participating in Toyota Corolla's Facebook application. One-hundred participants will be randomly chosen to be invited to the event in Culver City, California on September 16, 2011.
Bud Light's 'Ultimate Fan Experience' Provides Fans Access to the NFL
Yahoo Finance
Bud Light is celebrating its first season as the official and exclusive beer of the National Football League by offering fans access to the biggest NFL events and new ways to connect with the League.
Five Campaigns Changing the Game of Mobile Advertising
Fierce Mobile Content
Mobile marketing and advertising efforts are quickly catching up to their digital counterparts. Which recent mobile campaigns really hit the mark in terms of innovation and sales? FierceMobileContent takes a look at five of the best recent mobile advertising campaigns and examines how they are changing the game.
Social Snap Shots: a new way to interact with brands
Ponder
If you are battling to keep up with social networking and new media, I certainly don’t blame you – They are growing faster than we can get our heads around them! SpyderLynk a mobile marketing and technology company has just set the next level of advertiser and consumer interaction. Social Snap Tags allows smart phone users access to a brand offer for special discounts, video clips, coupons, promotions, store locaters, free samples, etc.
Could Social SnapTags Ever Take on the Ugly QR Code?
The Next Web
The SnapTag is a technology that rivals that of the QR code, but offers specific benefits to marketers who want to reach specific users and demographics through targeted campaigns. Check out this infographic to learn more.
SplashCast: Social SnapTags, The Next Phase Of Mobile Marketing?
SplashMedia
SpyderLynk CEO Nicole Skogg talks to SplashCast host Renay San Miguel about the big differences between Social SnapTags and QR codes, the data they provide to businesses, and the future of mobile marketing.
Wrigley Rolls Out Mobile Interactivity Initiative
Progressive Grocer
Wrigley has enlisted SnapTag, a logo-centric, more accessible QR code alternative from Denver-based marketing technology company SpyderLynk, as a way to reward Orbit and Juicy Fruit gum consumers, who will be able to access prize points and exclusive brand content using their smartphones.
Wrigley’s Rolls Out Mobile Bar Code Initiative for Back-to-School Promotion
Mobile Marketer
Wrigley’s chewing gum brand Orbit and Juicy Fruit is rewarding consumers and letting them unlock prize points and exclusive content via mobile bar codes implemented on its packages. The company worked with SpyderLynk to execute the promotion.
Packaging Digest: Wrigley rolls out interactive mobile initiatives on gum packs
Packaging Digest
Wrigley is rewarding Orbit and Juicy Fruit gum consumers who use interactive mobile technology to unlock prize points and exclusive brand content. Orbit Back-to-School campaign features SnapTags on 100 million packages of Orbit gum. SnapTags will also be featured on packages of Wrigley's Juicy Fruit gum to excite mobile fans of its wildly popular Serenading Unicorn.
Ocean Spray Hits the Road on a Barcoded Sampling Tour
Event Marketer
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact with the brand via a special logo-centric 2D mobile barcode known as a SnapTag, developed by tech provider SpyderLynk.
SpyderLynk and Wrigley offer new Juicy Fruit mobile code gum and school promotion
GoMo News
SpyderLynk, the company behind SnapTag™, a logo-centric mobile barcode service has teamed with Wrigley. How? Orbit Back-to-School campaign features SnapTags on 100 million packages of Orbit gum. During the Orbit back-to-school instant win campaign, in effect from July through October, the inside flap of gum packs will feature 1 of 30 different SnapTags. Mobile consumers snap and send a photo of the SnapTag to find out if they are a winner.
Use Your Phone to Read a Magazine?
Business 2 Community
Glamour, a Conde Nast magazine, has put an interesting symbol on its cover. That little blue “f” signifying everyone’s favorite social networking site has caused quite a stir among magazine readers, the traditional and non- alike. This symbol, or the Facebook logo, on the corner of Glamour’s September issue leads to something more than just “liking” the magazine’s page. If a reader takes a picture of this symbol with her (or his) phone it leads to exclusive content from the cover girl, Rihanna.
A Magazine Bets That Readers Play Tag
The New York Times
The Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content through mobile codes. For example, readers intrigued by the pop star Rihanna — and who want to know more — can use their phones to interact with a Facebook logo on the September cover issue and access a video of the singer answering questions about her life. Inside the issue, they can point their phones at more logos to learn about discounts, giveaways and other offers from the magazine and advertisers.
SnapTag- The Answer to Mobile Barcode Critics?
The Mobilists
Sometimes technology slips under my radar. This happened to be one of them until a recent post about the new ToyoTags that Toyota is rolling out with their new 2012 models. What is a ToyoTag? Well, it works a little like a QR code or Microsoft Tag but nearly triples your potential market. It’s a technology that is powered by SpyderLynk’s SnapTag technology that also allows you to put your logo or another image into the center without having to worry about QR code error correction.
How Many Readers Really Use Magazine Ads' 2-D Barcode
AdAge: Decoded
As quickly as interactive 2-D barcodes and symbols have spread through magazines -- check out Glamour's September issue, where you can scan Social SnapTags to "like" an advertiser on Facebook and get special offers -- it's been hard to tell how many readers actually use the things.
Office Depot offers $500,000 in mobile gift cards via back-to-school campaign
Mobile Commerce Daily
Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards. The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momentum and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings.
Office Depot uses mobile, Roker for back-to-school
MediaPost MarketingDaily
Office Depot is launching a nationwide mobile back-to-school promotion aimed at enticing people to come into the stores for a chance to win a $100 gift card….Momentum Worldwide created the promotion with SpyderLynk, a marketing technology company and creator of the SnapTag, a logo-centric QR Code alternative.
Glamour Goes Snap(Tag): Fashion magazine aims for readers' mobile devices through interactive SnapTag ads, content.
Inc. Tech
Glamour’s big September fall fashion issue has social media and mobile marketing campaigns incorporated directly into its pages. The Condé Nast title and various advertising partners, including HTC, Lancome and Smashbox, have incorporated Spyderlynk’s 2D mobile barcode technology on the cover and within about 25 ad pages.
SnapTags from SpyderLynk vs QR codes plus Microsoft Tag
GoMoNews
It is highly unlikely that SnapTags from SpyderLynk will completely replace QR Codes. QR Codes are like legacy systems – they just keep on going! But seriously, QR code providers should start thinking of a contingency plan as the competition is just getting better. In fact, Microsoft should be kicking itself thinking it went all colour with its Microsoft Tags, when the brand centric SnapTags, um, actually offer much better colour and um, real logos!
Toyota revs up mobile marketing
Connected World Magazine
Auto giant Toyota is the latest company to go down the mobile marketing road. Jumping on board with companies like Ocean Spray, AT&T, and Coke, the automaker is investing in 2D mobile barcode technology to rev up its marketing and branding game. Like several other big names, Toyota is adopting SpyderLynk’s SnapTag barcode technology, but is giving it a newly coined name -- the ToyoTag. As with SnapTag, camera phone users can snap a photo and send ToyoTags, while those with iPhone and Android devices can download the SnapTag Reader and scan to get the information, promotion, or content Toyota is offering.
Is this the revenge of the feature phones?
Forbes
Rebellion is brewing in the mobile world – rebellion against Apple and its App Store policies…. And for companies attracted to the sexy bells and whistles that only smartphones can handle – let’s use QR codes as an example – here are two alternative lines of thinking. One, there are providers out there that can handle feature phones. SpyderLynk, for instance, has developed Snap Tags, an application-free alternative to a 2D mobile barcode that works with either a standard or smart phone. Toyota is using the technology, the New York Times tells us, to roll out ToyoTags across all its marketing.
MediaDailyNews: Mag Bag: ‘Glamour’ gets mobile barcodes
MediaPost
Glamour readers can share ads with friends and earn discounts while they're at it, thanks to a new mobile bar code feature deployed in print ads in the mag's September issue. Readers with iPhones just have to download Glamour's "Friends & Fans" app from Apple's App Store, then scan an ad using an Apple device to participate. The mobile technology provided by SpyderLynk does the rest, sharing the ad with the reader's friends on Facebook and (in the case of the Gap) chalking up a 40% discount to be used the next time they visit a store or shop online.
Notes from the Mediascape: The evolution of 2D barcodes
Media In Canada
US-based SpyderLynk’s SnapTag is an application that mimics the make-up of a QR-code, but without the image of the traditional 2D barcode. The app was designed with both the consumer and brand in mind, Nicole Skogg, CEO, SpyderLynk tells MiC.
Are Social SnapTags the next QR codes?
PRNewser
This month’s cover of Glamour magazine features not only Rihanna (in a much more flattering pose than Michelle Bachmann), but also a Social SnapTag. The new technology (Social Media Today wrote about them back in November) allows those with the Glamour Friends & Fans app or a simple camera phone to scan the tag or send it to a short code. (You can click here for more info about how the technology works.
Gap brings static ad to life via mobile bar code integration
Mobile Marketer
Gap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag. The company is among several retailers who are playing SpyderLynk tags on their advertisements within Glamour’s September issue.
Gap links Likes, magazine ad via mobile barcode
Marketing Vox
Gap is hitting several key marketing channels in a new campaign launching in Glamour magazine — namely mobile and Facebook - via mobile bar code technology. Consumers who scan a mobile bar code on its ad in the magazine receive a discount. The campaign is based on SpyderLynk tag technology, reports Mobile Marketer. "A first for any magazine, Glamour has snap-tagged the cover so readers can ‘Like’ it on Facebook," Mike Hofman, digital managing director at Glamour.com, told the publication.
Social SnapTags direct magazine readers to Facebook
All Facebook
Taking things one step further than ordinary QR codes, or even slightly enhanced QR codes, marketing technology company SpyderLynk used the September issue of Glamour to debut Social SnapTags. Social SnapTags are placed throughout magazines, on both editorial and advertising pages, and for the Glamour issue, readers with iPhone or Android devices can install the magazine’s Friends and Fans app to like or follow the Facebook or Twitter accounts of featured brands, while those with other camera phones can send a picture to a designated short code for the same results.
SpyderLynk’s SnapTags may dethrone QR codes in the future
Mobile Commerce News
QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences ….SpyderLynk is a mobile marketing and technology company that is responsible for a new era of mobile barcodes called SnapTags.
Tag Teams: Toyota and ToyoTag V Nissan and QR Code
2D Code
Two of the world’s largest auto manufacturers announced the use in the U.S. of 2D barcodes, within 48 hours of each other this week. Toyota is adopting SnapTag technology but calling it the ToyoTag (image below). Consumers with any camera phone can send a picture of the ToyoTag to a designated short code to obtain the content that Toyota is offering, or those with iPhone and Android devices can download the SnapTag Reader and scan the code for the same content.
Toyota pioneers SnapTags in auto market
Accent Social Media
Toyota is mostly a supporter that finally gets it right in a industry, so it’s engaging to see a Japanese automobile code staking out a pioneering position in a digital selling process that is new to automakers. With a new ToyoTag, a trademark inside a ring powered by SpyderLynk‘s SnapTag technology, Toyota says that consumers can snap a picture with their mobile phones (whether or not they’re intelligent phones) and entrance a whole array of code and car communications, from product brochures to reserve tips. Toyota joins a handful of other trailblazing brands in these SnapTag applications, including Coors Light, Coke, Bud Light and a Marines.
Glamour Magazine using Social SnapTags to connect readers to brands on Facebook and Twitter
Social Times
If you look at the lower left corner of the cover of the September issue of Glamour magazine, you’ll see the familiar Facebook logo surrounded by two circles. That is an example of a Social SnapTag. Many more Social SnapTags from more than two dozen advertisers are found inside of the covers of the magazine.
QR Codes On Window Stickers, ToyoTags In Ads
MediaPost: Marketing Daily
Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System."… Rival Toyota is also using smart codes, but not on product window stickers. The "ToyoTags," are based on a product called "SnapTag" by Denver-based SpyderLynk.
Toyota builds one-to-one relationships with consumers via mobile bar code
Mobile Marketer
Toyota Motor Sales U.S.A. is using mobile bar codes to provide one-to-one interactions with customers at all stages of their interest in the company’s products. The company partnered with SpyderLynk to use its 2D mobile bar code service. Toyota is adopting the SnapTag technology with a newly-coined name, the ToyoTag.
Toyota introduces ToyoTag QR codes
Mobile Commerce News
Toyota Motor Sales U.S.A has announced that it will be including quick response (QR) codes into its marketing mix, to allow mobile phone-using customers to obtain instant access to vehicle quotes, promotions, safety tips, videos, and other tools, information, and features. Calling the 2D barcodes the ToyoTag, customers of the major car manufacturer can capture the image of the logo within a ring in order to obtain content related to the company and its products.
Toyota Pioneers SnapTags in Auto Market
Brandchannel.com
Toyota is often the follower that finally gets it right in its industry, so it’s interesting to see the Japanese auto brand staking out a pioneering position in a digital marketing method that is new to automakers. With its new ToyoTag, a logo inside a ring powered by SpyderLynk's SnapTag technology, Toyota says that consumers can snap the image with their mobile phones (whether or not they’re smart phones) and access a whole array of brand and vehicle communications, from product brochures to safety tips.
A Brand Consultancy: ToyoTags and Twitch Point Planning
What’s the Idea
There is a marketing axiom that the majority of consumer product marketing takes place before a buyer arrives at the place of sale….Toyota is in the news today along with a smart mobile company SpyderLynk discussing ToyoTags, a picture snap-able logo that directs smart phones to online content – the goal of which is to move the consumer closer to a transaction.
New York Times
Snap and Send, and Learn More about Toyota
TOYOTA MOTOR SALES U.S.A. is adopting interactive bar codes across all its marketing so mobile phone-carrying customers can quickly access sales promotions, vehicle quotes, videos, safety tips and similar information. With the new ToyoTag, a logo inside a ring, Toyota says customers — potential and otherwise — can snap the image and receive product-related content and other company information using either a standard mobile phone or a smartphone. Those with iPhones or Android devices can download a SnapTag reader to receive Toyota’s content.
Glamour Looks to Mobile and Social for September Print Promotion
MocoNews.net
The value of 2D barcodes by print magazines looking to connect with reader’s mobile phone activity is getting a big test of with Glamour‘s large September fall fashion issue. The Condé Nast magazine worked with Facebook to add “SnapTags” to its cover and inside advertising pages that will encourage readers to “Like” it on Facebook.There are about 25 ad pages within the September issue, which hits newsstands today, that are SnapTagged with Spyderlynk’s 2D mobile barcode technology, including Lancome, Smashbox and HTC.
Ocean Spray SVP on the Brand's Summer Tour: Q&A
PROMO Magazine
Ocean Spray is on tour this summer, samping its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers, including rewarding people with recipes who snap a tag placed on the back of brand rep's T-shirts, a movie to get teens involved.
Ocean Spray taps mobile barcodes to deliver coupons
Mobile Commerce Daily
Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States. The company teamed up with SpyderLynk to use its mobile bar codes. The SnapTags will be featured on advertising materials at the events and consumers will be able to snap and send to get recipes using Ocean Spray products .
Around the Net in Brand Marketing: Ocean Spray Launches Bog Experience
MediaPost
Ocean Spray has rolled out "cranberry bog" environments in urban centers. Ocean Spray, for whom summer is the most lucrative time of year, is also using the vehicle tour to offer samples and coupons at state fairs, festivals and other special events across the country.
Ocean Spray Using Spyderlynk's SnapTags Again
Progressive Grocer
Ocean Spray, North America's leading producer of canned and bottled juices and juice drinks, will engage consumers using SnapTags from Denver-based SpyderLynk during a mobile sampling tour marking stops at events across the country. SnapTags will be included on advertising materials at the events, enabling consumers with smartphones or standard camera phones can activate the technology to instantly access offers, content, promotions and information.
Ocean Spray's Summer Calendar
PROMO
Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons.
The Evolving Worlds of Social Media and Mobile Marketing: SnapTags Are QR Codes on Steroids
ClickZ
While at the Mobile Marketing Strategies Summit in San Francisco in April, I was introduced to SnapTag technology. You can think of SnapTags sort of like QR codes, but where QR codes are just delivering a URL to your mobile device, SnapTags can actually deliver a lot more: from videos to PDFs, contest entries, URLs, the "like" button to a fan page on Facebook, and even ringtones. SnapTags also don't force the user to have to download a reader (but it can make the experience even better), and they can also use SMS by texting their photo of the SnapTag to a short code.
As Easy as Snap and Send
Beverage World
Ocean Spray, North America's leading producer of canned and bottled juice drinks, will be engaging consumers using SnapTags during its mobile sampling tour at events throughout the United States .
Capturing Consumer Attention
Connected World
In an interactive world, marketers must continue to think outside of the box if they want to grab consumers' attention. Think about it; DVR is quickly rendering traditional TV commericals obsolete, and company Facebook pages and Twitter handles are no longer the "next best thing." So what is the next best thing? Ocean Spray,www.oceanspray.com, famed maker or cranberry juice and other juice drinks, hopes the answer lies at fingertips of curious consumers.
Ocean Spray Uses SnapTags for Cross Country Mobile Tour
Labels and Labeling
Spyderlynk, a marketing technology company and creator of the SnapTag, a logo-centric 2D moble barcode, has announced that Ocean Spray, North America's leading producer of canned and bottled juices drinks, will be using SnapTags to engage consumers during its mobile sampling tour at events throughout the United States.
Ocean Spray Using SnapTags During Tour
MediaPost Raw
Ocean Spray, which is launching a cross-country mobile sampling tour, will employ SnapTags on the advertising materials employed at the state fairs, festivals and other events where the tour will stop, according to the two companies.
Random Acts Of Seamlessness - Codes that Deliver
MediaPost Mobile Insider
I have already written in recent columns about how 2D codes and other means of using mobile to bridge physical and digital worlds are starting to make sense...Ocean Spray today is launching a cross-country mobile tour where they will visit fairs and events around the country and sport signage with a SpyderLynk SnapTag code.
Chivas Regal Looks to Popularize Scotch Whisky with Mobile Barcode Effort
Mobile Marketer
Spirit giant Pernod Richard is looking to build a mobile database for its Chivas Regal Scotch whisky brand with the now-concluded launch of a campaign incorporating 2D mobile bar codes.
Chivas Promotes Male Bonding, E-mail Collection through Mobile Program
Chief Marketer
A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal. It's also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Richard USA...To facilitate enrollment, Chivas is usingSnapTags from Spyderlynk.
Chivas Regal Targets New Generation Via Mobile
PowerRetail
Chivas Regal launches a mobile loyalty campaign seeking to engage with the new generation of whiskey connoisseurs and build brand loyalty. Chivas Regal refreshes its brand and reaches out to a new generation via a mobile loyalty campaign. Long established scotch whiskey brand, Chivas Regal is targeting a new generation of connoisseurs via its recently launched US-based 'Chivas Brotherhood' mobile loyalty campaign.
Chivas Regal Targets New Generation Via Mobile
PowerRetail
Chivas Regal launches a mobile loyalty campaign seeking to engage with the new generation of whiskey connoisseurs and build brand loyalty. Chivas Regal refreshes its brand and reaches out to a new generation via a mobile loyalty campaign. Long established scotch whiskey brand, Chivas Regal is targeting a new generation of connoisseurs via its recently launched US-based 'Chivas Brotherhood' mobile loyalty campaign.
Waking the Sleeping Beauty: Chivas
PROMO Magazine
Chivas is a brand that has an aging consumer, and without a strong marketing focus to bring in new, younger customers, sales diminished. So parent company Pernod Richard has reinvested in Chivas, and last month began an intergrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.
The "Chivas Brotherhood" Mobile Loyalty Campaign Uses 2D Barcodes with Class.
The Barcode News
Chivas Regal, a brand of scotch whisky that has achieved global status, is considered to be the "epitome of style, substance and exclusivity." By teaming up with Spyderlynk, Alcone Marketing Group and Urbandaddy.com they are demonstrating the ability to launch a new mobile loyalty campaign with style, substance and exclusivity as well.
Chivas Loyalty Program Using 2D Barcodes, Multimedia
MediaPost MarketingDaily
To launch its "Chivas Brotherhood" loyalty program, Pernod Richard's Chivas Regal is reaching out to young male adults via a wide spectrum of media platforms - including SnapTag 2D mobile barcodes on displays in retail locations around the country.
Chivas Regal New Mobile Loyalty Campaign Using Spyderlynk 2D Mobile Codes
GoMoNews
Spyderlynk, a leading marketing technology company and creator of the SnapTagTM, a logo-centric 2D mobile barcode, has teamed with Pernod Richard's - Chivas brand, Alcone Marketing Group and Urbandaddy.com to engage hip mobile consumers through the Chivas Brotherhood mobile loyalty program.
Quick-Response Codes in Glamour's September Issue Will Let You 'Like' Advertisers on Facebook
Ad Age
Glamour's September issue will try to make quick-response codes friendlier by including icons that readers can photograph to "like" advertisers on Facebook and receive special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman's Day have been exploring quick-response tags, 2-D bar codes and similar systems that aim to make print more interactive by letting camera phones fetch or share content, enter sweepstakes and receive special offers.
Are 2D barcodes worth the hype?
Fierce Mobile Content
In Poland, Aztec codes are used in conjunction with car registration documents. In Japan, QR codes are used to share additional information about grave stones. And in the U.S. these and other types of mobile barcodes are suddenly popping up in video games and magazines and on movie posters and billboards. But what exactly are they, and what do they mean for the wireless industry?
Bud Light Renews Official Beer Sponsorship Of Ultimate Fighting Championship®
Anhueser Busch
Bud Light and Ultimate Fighting Championship® announced today a multi-year renewal of Bud Light’s official beer sponsorship of the UFC®, keeping the world’s best-selling beer in the center of the Octagon®.
Coors Light scores big with interactive Super Bowl carton
Packaging World Magazine
MillerCoors combines compelling NFL-themed carton graphics with an interactive on-pack sweepstakes to score more beer sales during the 2011 Super Bowl season. For a Coors Light Super Bowl XLV beer promotion, parent company MillerCoors used the power of packaging to attract and engage its football-fan consumers in a new way.
Cell Phones & Packaging Hook Up on Bottles from AC Golden Brewing
Packaging Strategies Newsletter
By using its packaging as an advertising and marketing tool, Knippenberg is convinced that its new SnapTagcampaign will benefit the brewer and its customers. As a matter of fact, AC Golden Brewing and Spyderlynk were recently honored by the Denver Ad Club for the promotional campaign, which launched last spring.
Coors Light Promotion 'Snaps' Consumers to Attention
Shopper Marketing
Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstaks that award Super Bowl-related prizes.
SnapTags vs. QR Codes the Ideal 2D Experience
iMedia
Initially I was an advocate of QR codes. Now I am looking to SnapTags more and more to drive that level of engagement for brands that I work with
New Denver Ad Club picks region's top 50 advertising ideas
Denver Business Journal
The New Denver Ad Club recognized "The Fifty," its picks of the Denver area's 50 more exceptional advertising ideas including an entry from SpyderLynk.
SpyderLynk weaves web loaded with its SnapTags
Denver Business Journal
Denver-based SpyderLynk counts Toyota, Coke Zero and Warner Brothers among its clients. And its latest effort is a biggie: It helped build a Super Bowl campaign for Coors Light.
Snap, Send, Score
Stores News
The official beer sponsor of the NFL and Super Bowl XLV worked with Razorfish and SpyderLynk to develop an interactive mobile campaign inviting fans to "Snap, Send and Score" for the chance to win tickets to the Super Bowl.
Coors Light activates Super Bowl campaign with mobile call-to-action
Mobile Marketer
The brewer tapped Razorfish and SypderLynk to launch the largest execution of SnapTag technology to date in the new mobile campaign for Coors Light, official beer sponsor of the NFL and Super Bowl XLV.
Mobile technology deployed for Coors Light's Super Bowl campaign
Labels & Labeling
Coors Light wanted to provide unthinkable access to the Super Bowl, so Coors worked with Razorfish and SpyderLynk to develop a campaign that delivers new ways for our fans to experience the big game alongside our brand.
SpyderLynk's Skogg wins prestigious award
GoMoNews
Nicole Skogg has just been named as one of 25 'Mobile Women to Watch in 2011′ as voted on by readers and team members of Mobile Marketer magazine.
SpyderLynk's tech chosen for Coors campaign
GoMoNews
As a major endorsement of its SnapTag technology, SypderLynk's special tags have been incorporated into a new mobile campaign for Coors Light
Razorfish and SpyderLynk Deploy Innovative Mobile Technology for Coors Light's Super Bowl Campaign
Fierce Mobile Content
Razorfish and SypderLynk launched the largest execution of innovative SnapTagTM technology to-date in the new mobile campaign for Coors Light, official beer sponsor of the NFL and Super Bowl XLV.
Coors Light Invites Fans to Snap, Send and Score Their Way to Super Bowl
Brand Channel
The beer brand's "Snap. Send. Score" promotion, running through Feb. 6, encourages fans to take photos of SnapTag logos with a smartphone and send them in to have a chance at winning prizes, including a deluxe trip to the game.
Coors Light taps on-pack SnapTag for Super Bowl XLV promo
Packaging Digest
This Coors Light campaign takes advantage of the SnapTag technology to easily customize regional extensions to a national promotion; there are 11 regional extensions for this Super Bowl promotion. Promotional SnapTags can be found on specially marked packaging of Coors Light and Coors Banquet as well as on billboards, online and wherever Coors Light is sold.
Coors Light Super Bowl Promo Leverages SnapTags
Media Post
MillerCoors' Coors Light is leveraging SnapTag technology to enable customized regional promotions as extensions of a national, sweepstakes-driven Super Bowl XLV campaign. One key reason for selecting the SnapTag technology rather than a QR code/2D barcode platform or other image recognition platform was its ability to interface with any mobile phone with a camera (no app downloading or smartphone operating system required).
Win a Free Trip to the Super Bowl: Coors Light Special
Beer Universe
To win all you have to do is "Snap, Send and Score". Coors Light is tapping SnapTagTM technology customized for this Coors Light promotion.
Coors Light Makes the Unthinkable... Thinkable, with Insider Access to Super Bowl XLV
POPSOP
Using SnapTagTM technology customized for this Coors Light promotion, any adult with a Smartphone can Snap a photo of the Coors Light SnapTag logo on packaging and other promotional materials and Send it in for a chance to Score a variety of unique prizes.
SpyderLynk CEO, Nicole Skogg, is named to Mobile Marketer's Women to Watch 2011
Mobile Marketer
These 25 executives who made the Mobile Women to Watch 2011 list are poised to make a difference in mobile in 2011. Follow their progress and be inspired: they are at the new frontier of marketing and commerce, and their brains are the best picks and shovels in the business.
Coors Light offers fans a trip to Super Bowl
Beer News
Coors Light is grabbing a piece of the Super Bowl XLV spotlight – and shining it on the fans. Beginning now and running through Feb. 6, 2011, the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to “Snap, Send, Score” for a chance to win unthinkable access to the biggest football game of the year and other great prizes.
Mobile Campaign Lets Fans Look Deeper into "Inception" DVD
PROMO Magazine
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway. This week the DVD and Blu-ray version of the puzzling thriller “Inception” has dropped in stores, and the month-long barcode campaign leading up to this release has focused on offering content that might help people figure out the story’s main mystery.
Toyota engages auto enthusiasts at LA Auto Show via mobile messaging
Mobile Marketer
Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.
Spyderlink Does Whatever A Mobile Link Can
Digi Day
To promote the DVD release of Inception, the Freudian fever dream of a movie that hit box office pay dirt last summer, Warner Bros. Home Entertainment, working with Spyderlynk, has created an interactive mobile campaign that is part ad blitz and part scavenger hunt.
“Inception” Home Video Campaign Goes Viral — and Mobile
Mashable
One of the biggest films of the year, Inception, is coming to DVD and Blu-ray on December 7. To coincide with the home video release, Warner Bros. is working with SpyderLynk, makers of SnapTag, to make the marketing campaign for the release more viral. Beginning today, Monday, and leading up to the release date, special SnapTags will be hidden in Inception TV commercials, on web pages, on posters and more. Snap the tag with your the camera on your mobile phone, and text or e-mail the photo to receive weekly special content, such as video clips.
Coca-Cola street teams drive 140,000-plus mobile bar code scans
Mobile Marketer
Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero. Coca-Cola was interested in the opportunity to align their brand identity with SpyderLynk’s SnapTags with the goal of redefining sampling, disrupting the status quo and proving what is possible using mobile technology. The brand had measured the time of consumer engagement for previous sampling campaigns at 10 seconds, but this year the SnapTag was able to help increase that to more than 1 minute and 30 seconds.
Coupons + Social Media + Mobile: The Digital Future of Promotions
Ad-Tech Blogs
Innovative companies are creating exciting technologies and sites that integrate coupons and social networking for mobile devices. Brands, including Crocs and Coca Cola, share best practices and real-world examples as they reach customers using deal aggregator sites that leverage mapping, social applications and email, and interactive logos that help enforce branding while incorporating a call to action and rewarding customers with sample or coupon offers.
The Best-Performing Magazine Ads of the Summer
Ad Age MEDIAWORKS
You might think, or hope, that the most engaging ads always show you something you've never seen before, deliver a brand-new idea or otherwise show the kind of creativity that sometimes makes advertising an art. Study after study shows that you'd be wrong. There are basic strategies and basic ads that continue to deliver for advertisers' dollars year after year. Context, humor and even that old tactic of making an ad resemble an editorial page all paid off in this latest round of research.
The Inception 'Unlock the Dream' SnapTag Program Coming Soon!
Coming November 15, look for Inception Snaptags on TV commericals, advertising, posters, online-wherever you can find them to get new never before seen Inception scenes each week.
Snaptags Featured in Bud Light's National TV Commercial
Bud Light shows off Snaptags on National TV for access to the Bud Light Playbook. Watch the Commerical now.
SpyderLynk's Nicole Skogg and Derek Hildebrandt Speak at CTIA San Francisco
Two SpyderLynk executives share SnapTag programs and insight during the Producer Guild of America's Mobile Content in Motion Session
Electronic Enabled Packaging: Beyond the Label
Packaging World Magazine
The Freedonia Group forecast that the demand for active and intelligent packaging would climb 8.3% annually, to $1.9 billion in 2013. For AC Golden Brewing Co., a subsidiary of MillerCoors located in Golden, CO, the launch of its new Colorado Native Lager last April coupled with SpyderLynk SnapTags. Technology provided an ideal opportunity to connect with consumers in a new way.
Jimmy Kimmel Shows off the Budlight Snaptag
Jimmy Kimmel shows off the Bud Light SnapTag during Jimmy Kimmel Live! Watch it now.
SnapTag Show and Tell at DigiDay New York
Nicole Skogg will share how SpyderLynk uses a logo-centric SnapTag technology to engage consumers and build brand relationships from print, out of home, retail signage, apparel and packaging while delivering sophisticated consumer behavior, campaign and media impact analytics. Watch it now
SnapTags Make Labels Interactive
Labels & Labeling
We chose the SnapTag because it doesn’t require an App download or any special software, and most importantly to a marketer, the technology offers the ability to put the Colorado Native logo inside the tag. Full Story
Colorado Native SnapTags
Fox 31 News
News report covering the launch of Colorado Native with SnapTags allowing consumers to interact with their beer. Watch it Now
Miller Lets New Craft Brew Speak for Itself
Advertising Age
CHICAGO (AdAge.com) -- MillerCoors' new "craft" beer is so small that it can talk to its drinkers individually. Colorado Native Lager, which launches this week, comes from the No. 2 U.S. brewer's A.C. Golden Brewing Co. unit, which brews craft-style beers in small quantities and markets them exclusively through digital and word-of-mouth channels. The marketer says the brand is brewed from "99.9%" Colorado-grown ingredients, a percentage that includes the locally made glass bottles. It will be sold only in Colorado, at least at first.
Despite Small Numbers, Magazines Are Big on Bar Codes
Ad Age MEDIAWORKS
NEW YORK (AdAge.com) -- You could be forgiven for wondering why magazines keep adding interactive bar codes and icons, those symbols that let camera phones fetch extra content or special offers, once you realize how few readers use the things.
The New Era of Mobile
Publishing Executive
The 8:15 a.m. train to Grand Central Terminal was crowded, and, standing in the back of the car, I observed the commuting rituals of 30 suburban New Yorkers. Eight were reading newspapers, five listening to iPods, five on BlackBerrys, and four were engaged in honest-to-goodness, face-to-face conversations. A lone Kindle made an appearance toward the front of the car. The balance spent the 27-minute ride into Manhattan staring out the windows or sleeping.
From Print to Phone to Web. And a Sale?
New York Times
Print may be a flat medium, but that has not stopped magazine publishers from trying to add dimension to their pages. For at least a decade, they have been experimenting with bar codes and icons that could take readers to Web sites, trying to add a bit of Internetlike interactivity to their pages.
RAM: Oh Snap! Every Logo Can Be Interactive
Media Post
With over 75 percent of consumers now having picture messaging capabilities on their phones, visual recognition advertising has been a hot topic of late, enabling companies to launch a virtual conversation with their target consumer via traditional media. Through mobile activation, companies have found a way to not only deliver a wide range of brand content, but open an actual dialogue with the consumer.
‘Tis the Season For Mobile Giving
MoBHappy
It’s Christmastime, a season when good cheer gets a lot of people to reach into their wallets and help out charities. Charitable organizations are constantly looking for ways to make it easier for people to donate — even Salvation Army kettles can now take credit cards — so giving people the ability to donate via mobile is a no-brainer. Enter James Eberhard, who foundedmGive in 2005.
Two variables to consider when adding mobile bar codes
Mobile Marketer
Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market.
Welch’s, Uncle Ben’s, Johnsonville activate print ads with mobile bar codes
Mobile Marketer
The November issue of Martha Stewart Living Omnimedia’s Everyday Food magazine includes mobile-activated advertisements from brands such as Welch’s, Uncle Ben’s, Johnsonville Sausage and California Pizza Kitchen.
CSIA DEMOgala Announces the Top Tech Innovation Companies in Colorado
Colorado Technology Association
DENVER – September 24, 2009– CSIA, Colorado’s Technology Association, today announced the showcase companies and finalists for the 2009 DEMOgala. The selected companies have been invited to showcase their technology, products and company before the more than 1,000 expected attendees on October 8, 2009, at the Colorado Convention Center.
NFL stars stump for supplements in mobile sweepstakes
Mobile Marketer
Spokesmen for supplements Giant EAS -- NFL players Larry Fitzgerald and Brady Quinn -- are promoting a mobile sweepstakes in the current issue of Men's Fitness magazine. Men's Fitness launched the interactive advertising campaign using SpyderLynk's SnapTag technology in the double-page EAS print ad, which lets consumers enter a sweepstakes by taking a photo with their camera phone and sending it in via MMS or email. The prizes include a photo shoot with the magazine and a workout session to train like the pros.
SpyderLynk nudges Americans to use phones for ad benefits
Denver Business Journal
The limits of printed advertising stood out to Nicole Skogg every time she read a magazine on an airplane three years ago. The Denver entrepreneur drew on her optical engineering experience to think of a way to bring the engaging interactivity of online marketing to printed advertising.
Different examples of Shazam for image
Aaronchua
Shazam now has 35 million users in 60 countries and they get 1 million "tags" (music identifiation requests) per day. ..... Even if we say their global average cost is 30 US cents per tag, that works out to a very impressive 109 million dollars in annual revenues.