Speaking & Events
Mobile Marketing Association Forum: Social, Mobile and Commerce Converge to Transform Publishing Industry
New York, NY
Join us in NYC on Tuesday, June 12, 2012 for the Mobile Marketing Association Forum. Nicole and Jenny Ryan Bowman, an executive with Glamour Magazine, will be presenting results of the recently concluded mobile commerce campaign during Fashion Week. Details are below. Hope to see you there!
3:00 PM - 3:25 PM
Social, Mobile and Commerce Converge to Transform Publishing Industry
During this session, we’ll discuss how Glamour and advertisers such as Lancôme, Aveno, Sperry Topsider and Juicy Couture deployed the m-commerce solution to transform their print advertisements into mobile shopping experiences and pushed the boundaries of the printed page with a unique shopping wall and Taxi Shops in NYC. Topics to be discussed:
• About Glamour’s innovative campaign featuring NYC “Apothecary Wall” and “Taxi Shops” and how to create experiential events to engage with consumers;
• How to build a social and mobile strategy using mobile barcodes that drives results;
• About the types of calls-to-action that garnered the greatest results for advertisers;
• Tips for the successful implementation of an m-commerce offering.
Mobile Marketing Day
New York, NY
This day-long event will show you the ins and outs of mobile marketing - the environment where people are conducting more and more of their work, home, and play lives. It is designed to help Ad Agencies, Brands, Publishers, and Marketing Service Providers develop and executive mobile strategies and tactics.
Come see Nicole Skogg, CEO of SpyerLynk speak at the following session: How Consumers Engage Ads, SMS, Sites and Applications - Does it Matter?
Ad Tech
San Francisco, CA
Mobile Apps: Creating Utility and Driving Downloads
Just a few years ago, apps were a nascent part of brand marketing. Today, they’re a mature, cornerstone component that drives engagement and often a call to action. Will security and privacy rise to the surface this year as more consumers spend more time doing more things with their mobile devices? And as apps continue to advance, how will they spill over to other screens in your living room, car and other parts of your life? Join us as we share case study examples of how brands are creating value for the mobile consumer while staying true to their brand. We will also look at future opportunities around Near Field Communication (NFC) and mobile commerce and how marketers are continuing to push apps forward on the social, local and technology fronts.
Mobile Marketing Association Forum
Los Angeles
Please join Nicole Skogg and her-co-presenter (and SpyderLynk client) Michael Nelson, Interactive Communications Marketing Manager of Toyota Motor Sales USA, for an experts roundtable discussion titled: The Perfect Storm – MoSoLoCo: How Brands Harness Winning Strategies and Tactics and a case study on Toyota’s use of SnapTags across their marketing initiatives. The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This MMA Forum will address four key aspects of Consumer Centric Engagement and explore how it can deliver value to brands and marketers.
MIMA Summit: Minnesota Interactive Marketing Association
Minneapolis
On October 12, SpyderLynk CMO Jane McPherson will lead a seminar on mobile barcodes at the Minnesota Interactive Marketing Association. Jane will offer best practices that SpyderLynk has developed over the past three years of executing 2D mobile barcode campaigns for major advertisers including Unilever, Anheuser-Busch InBev, Coca-Cola and Toyota. Key takeaways include a solid understanding of the different types of mobile barcodes, how and why call-to-action is critical to driving response and how to measure the effectiveness of mobile barcode programs.
OMMA Global New York: Getting Up to Code: Making Scan Codes Work for Marketers
New York
SpyderLynk CEO Nicole Skogg will participate in a panel at OMMA Global New York exploring the current state of 2D mobile barcodes. Moderated by Daniel Ambrose of ambrose.com, the panel will ask both providers and media planners to identify where scan code programs go wrong and where they go right. The panel also will explore how scan codes can become more than a novelty for the curious gadget fan.
The Social Media Strategies Summit
Boston
The SpyderLynk team will be in Boston September 20th, 21st and 22nd to demonstrate the power of SnapTags and connect with brand marketers at the Social Media Strategy Summit.