Speaking & Events
SpyderLynk’s Nicole Skogg will be a speaker at the upcoming MediaPost mCommerce Summit being held on June 16th - June 18th, 2013 in Kohler, Wisconsin. MediaPost's mCommerce Summit showcases how the radically new, forward thinking strategies of leading brands, retailers and advertisers are transforming the way they are interacting with consumers via mobile devices and mCommerce practices.
Senior-level decision makers from top companies will gather for this 3-day Summit to collaborate and explore how to thrive in the new, ever-evolving world of mCommerce.
The Summit is designed to share leading-edge information and experience on all facets of mCommerce including:
- -Mobile payments
- -In-store targeted advertising
- -Location-based services
- -Price comparison apps
- -Mobile wallets
- -And more
Nicole will share her insights on engaging with consumers via mobile as part of the following panel discussion on Tuesday, June 18, 2013 at 10:45 a.m. CT:
NearBuy Marketing Triggers; Scan It, Snap It, Check In
QR codes have been popping up everywhere, in magazines, on packaging and in stores, many now involving a one-tap purchase. It’s not about the trigger but about the engagement that it leads to. What are the best ways for sellers to engage via the scan or snap? What are the best uses for QR codes, SMS and MMS to engage for commerce? Can consumer decisions be swayed and what are the upselling opportunities? What insights can be gleaned by analyzing the data from these scanning and SMS activities? And what would cause barcode scanning to reach critical mass?
Nicole Skogg, CEO/Founder, SpyderLynk
Mike Wehrs, CEO & President, ScanBuy
For more information about the event, please click here.
SpyderLynk’s Nicole Skogg will be a speaker at the upcoming Mobile Commerce World being held on June 24th-June 27th, 2013 in San Francisco. Mobile Commerce World is designed to help retail and enterprise business and technology executives create the most effective mobile commerce strategy for their company. Mobile Commerce World brings together the entire mobile commerce ecosystem, and presents a comprehensive, 3 day conference program with more than 50 sessions and 110+ experts.
Nicole will share her insights on engaging with consumers via mobile as part of the following panel discussion on Monday, June 24th at 2 p.m. PT:
Consumers seek greater control, and with competition and choice, can exercise their options. Success in the mobile commerce arena will require insight into mobile customer buying habits across media, improved customer interaction with personalized mobile content, and the ability to instantly respond to customer feedback and ratings to effect real-time change. All of this is done with the goal of enabling the consumer to move from intent to purchase as quickly and seamlessly as possible. This panel will explore ways to quickly gather information on customer experience and just as quickly integrate those insights into existing services and systems for continued improvement.
For more information about the event, please click here.
SpyderLynk will be presenting and exhibiting at ad:tech San Francisco next month. ad:tech is the leading digital marketing event for marketing and technology professionals from all over the world
The world's most innovative technology companies, including SpyderLynk, will demonstrate their newest offerings and engage with advertising and marketing leaders in San Francisco at the Moscone Center on Tuesday and Wednesday, April 9-10, 2013.
What’s more, SpyderLynk has been named a finalist in in ad:tech’s Start Up Spotlight Series. Ad:tech has partnered with Roll Global, parent company of Wonderful Pistachios, to find and reward the most innovative young companies in digital marketing. Startups finalists not only get to exhibit at ad:tech’s Innovation Alley, but they also pitch the benefits of their technology to the Wonderful Pistachios brand leaders in front of a massive audience.
Find out more information about the event here.
SpyderLynk will be sponsoring and exhibiting at Advertising Week! Advertising Week is the world’s premier annual gathering of marketing and communications leaders.
The world's most innovative technology companies, including SpyderLynk, will demonstrate their newest offerings and engage with Marketing leaders on the floor of the Times Center throughout Advertising Week and during special closed events with limited "A List" attendees. AWE is being carefully curated and will provide an intimate environment, enabling attendees to "Experience" emerging technologies first-hand and understand the marketing opportunities they provide.
SpyderLynk will be presenting at Advertising Week on October 4th. Find out more information about the event here.
OMMA Mobile at Advertising Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics in 2013, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.
Nicole Skogg, SpyderLynk CEO, will be speaking on the Mobile Panel: Where New Scan Codes Fit in the Mix on Tuesday, October 2 at 12:15pm. Click here to see the agenda.
Founded by Michael Marlatt in 2010, mRecruitingcamp features today’s most innovative thought-leaders in the mobile and recruitment space. The goal of mRecruitingcamp is to provide a venue where participants can gain a practical understanding of how mobile technology is being used to attract and engage today’s talent.
Session Title: What's Next For Mobile Innovation In The Workplace?
Panel Moderator: Shannon Van Curen, AIRS Trainer & Recruiting Specialist at AIRS-An ADP Company
Panel Participants: Jane McPherson, CMO at SpyderLynk l Blair MacIntyre, Associate Professor, Georgia Tech - School of Interactive Computing | Gary Zukowski, SVP & Founder, TweetMyJobs | Ryan Unger, Co-Founder & CTO at Punchkick Interactive
What technology will have the most impact in the future and within the workplace?
What's next in mobile innovation? What role (if any) does augmented reality, image recognition, QR codes, NFC, gaming, native apps, mobile search, etc. have within the workplace? Our panel of subject matter experts will share their perspective on what's hot, what's not, and where employers have the opportunity to innovate.
Mobile marketing evangelist Nicole Skogg will be the speaker at the first Peak Venture Group (PVG) Entrepreneur Breakfast for the new season. Her talk is entitled “From the Front Lines of a High-Tech Startup”. The breakfast will be held at the Garden of the Gods Club on Mesa Road on September 14 at 7:00 A.M. In addition to Ms. Skogg, the breakfast will feature three five-minute presenters – entrepreneurs who will pitch their current projects.
The LA Galaxy Soccer Summit will provide an opportunity for the team and its partners to convene and collaborate. At 1:30pm, there will be a Partnership Activation Panel Discussion titled, “Digital Programs that Score Big”. Scott Carlis, VP Digital and Socail media, AEG Global Partnerships will moderate the panel and the discussion will include: Derek Hildebrandt, SVP, SpyderLynk, Jason Klein, Principal, 88 Marketing and Trevor Smith, Sr Account Executive, Jack Morton Worldwide.
Mobile Marketing Association Forum: Social, Mobile and Commerce Converge to Transform Publishing IndustryNew York, NY
Join us in NYC on Tuesday, June 12, 2012 for the Mobile Marketing Association Forum. Nicole and Jenny Ryan Bowman, an executive with Glamour Magazine, will be presenting results of the recently concluded mobile commerce campaign during Fashion Week. Details are below. Hope to see you there!
3:00 PM - 3:25 PM
Social, Mobile and Commerce Converge to Transform Publishing Industry
During this session, we’ll discuss how Glamour and advertisers such as Lancôme, Aveno, Sperry Topsider and Juicy Couture deployed the m-commerce solution to transform their print advertisements into mobile shopping experiences and pushed the boundaries of the printed page with a unique shopping wall and Taxi Shops in NYC. Topics to be discussed:
• About Glamour’s innovative campaign featuring NYC “Apothecary Wall” and “Taxi Shops” and how to create experiential events to engage with consumers;
• How to build a social and mobile strategy using mobile barcodes that drives results;
• About the types of calls-to-action that garnered the greatest results for advertisers;
• Tips for the successful implementation of an m-commerce offering.
This day-long event will show you the ins and outs of mobile marketing - the environment where people are conducting more and more of their work, home, and play lives. It is designed to help Ad Agencies, Brands, Publishers, and Marketing Service Providers develop and executive mobile strategies and tactics.
Come see Nicole Skogg, CEO of SpyerLynk speak at the following session: How Consumers Engage Ads, SMS, Sites and Applications - Does it Matter?
Mobile Apps: Creating Utility and Driving Downloads
Just a few years ago, apps were a nascent part of brand marketing. Today, they’re a mature, cornerstone component that drives engagement and often a call to action. Will security and privacy rise to the surface this year as more consumers spend more time doing more things with their mobile devices? And as apps continue to advance, how will they spill over to other screens in your living room, car and other parts of your life? Join us as we share case study examples of how brands are creating value for the mobile consumer while staying true to their brand. We will also look at future opportunities around Near Field Communication (NFC) and mobile commerce and how marketers are continuing to push apps forward on the social, local and technology fronts.
Please join Nicole Skogg and her-co-presenter (and SpyderLynk client) Michael Nelson, Interactive Communications Marketing Manager of Toyota Motor Sales USA, for an experts roundtable discussion titled: The Perfect Storm – MoSoLoCo: How Brands Harness Winning Strategies and Tactics and a case study on Toyota’s use of SnapTags across their marketing initiatives. The 2011 MMA Forum Los Angeles brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. This MMA Forum will address four key aspects of Consumer Centric Engagement and explore how it can deliver value to brands and marketers.
On October 12, SpyderLynk CMO Jane McPherson will lead a seminar on mobile barcodes at the Minnesota Interactive Marketing Association. Jane will offer best practices that SpyderLynk has developed over the past three years of executing 2D mobile barcode campaigns for major advertisers including Unilever, Anheuser-Busch InBev, Coca-Cola and Toyota. Key takeaways include a solid understanding of the different types of mobile barcodes, how and why call-to-action is critical to driving response and how to measure the effectiveness of mobile barcode programs.
SpyderLynk CEO Nicole Skogg will participate in a panel at OMMA Global New York exploring the current state of 2D mobile barcodes. Moderated by Daniel Ambrose of ambrose.com, the panel will ask both providers and media planners to identify where scan code programs go wrong and where they go right. The panel also will explore how scan codes can become more than a novelty for the curious gadget fan.
The SpyderLynk team will be in Boston September 20th, 21st and 22nd to demonstrate the power of SnapTags and connect with brand marketers at the Social Media Strategy Summit.