Entrepreneur Magazine’s 100 Brilliant Companies
SpyderLynk has been named by the magazine among the 100 Brilliant Companies, and among the top 10 in Brilliant Technology. The editor in chief of Entrepreneur magazine said, "The '100 Brilliant' is a roundup of what great entrepreneurs are doing now and what's possible to create. You can't help but feel energized by them." This recognition, coming from a magazine that keeps its pulse on innovation, is a real honor.
Promo's 2012 PRO Award Winner
SpyderLynk and Glamour Magazine's Buy-It-Now campaign has won the 2012 PRO Awards in the Best Mobile Promotion catagory. Glamour partnered with SpyderLynk to turn magazine advertising pages into immediate mobile shopping experiences. To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue's publication. During Fashion Week in February 2012, L'Oréal USA signed on to create a mobile shopping experience called "Taxi Shops" and also a shoppable outdoor Apothecary Wall. Both provided consumers with the ability to purchase products while in New York at the height of the fashion season and to get a sneak peek of what would be in the March issue – an issue packed with "Buy-it-Now" SnapTags. Read more about SpyderLynk's entry here.
MMA's 2012 Smarties Winner
Glamour Magazine Mobile Commerce Issue Powered by SpyderLynk has won the 2012 Smarties in the mCommerce catagory. Glamour partnered with SpyderLynk to turn magazine advertising pages into mobile shopping experiences, giving consumers the opportunity to purchase products directly from the magazine. The “Buy-it-Now” mobile commerce campaign enabled advertisers to activate a sale where and when consumers were motivated by advertising. Consumers could purchase products on-the-spot throughout the magazine, without the hassle of having to go to a retail store to purchase an advertised product. Rather, they could get incentives for buying directly from the pages of the magazine, and have the products delivered to their doorstep. Check out all the Smarties finalists here.
Finalist for Digiday's 2012 Mobi Awards
SpyderLynk and Glamour Magazine's Buy-It-Now campaign has taken silver in the 2012 Smarties in the Best Mobile Direct Response Campaign catagory. Glamour partnered with SpyderLynk to turn magazine advertising pages into mobile shopping experiences, giving consumers the opportunity to purchase products directly from the magazine. The “Buy-it-Now” mobile commerce campaign enabled advertisers to activate a sale where and when consumers were motivated by advertising. Consumers could purchase products on-the-spot throughout the magazine, without the hassle of having to go to a retail store to purchase an advertised product. Rather, they could get incentives for buying directly from the pages of the magazine, and have the products delivered to their doorstep. Check out all the Smarties finalists here.
SpyderLynk has been selected as a finalist for Red Herring’s Top 100 Americas award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. SpyderLynk was evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration in the mobile industry.
GSMA Global Mobile Awards
SpyderLynk was recognized in conjunction with Glamour for Glamour’s innovative use of SpyderLynk’s Social SnapTags in their September, 2011 Social Issue by GSMA for their annual Global Mobile Awards. GSMA honors excellence and innovation in mobile communications, ad with a record number of entries, “It is a significant achievement to have made the shortlist,” said Michael O’Hara, Chief Marketing Officer for GSMA.
PMA Reggie Awards
SpyderLynk and Glamour Magazine were recognized for their work with the September “Social Issue” as a Finalist in the 29th Annual REGGIE® Awards in the Social Media Category. Social SnapTags were used by advertisers and Glamour’s editorial departments throughout the magazine to interact with readers via mobile. The Reggies represent the highest honor in promotional and integrated marketing.
Media Post recognized Glamour Magazine and SpyderLynk for their Glamour Friends and Fans mobile app in the consumer magazine/newspaper app category by naming them a finalist in Media Post’s annual Appy Awards. The app allows readers to use their mobile phones to scan Social SnapTags located throughout Glamour Magazine, connecting readers to an interactive experience where they can ‘Like’ advertisers and score great deals.
“SpyderLynk has been a dream partner—they have helped us further our goals in being first-to-market with something truly innovative and fun. Snap-to-Buy technology also helps our advertisers connect more directly with consumers to drive purchase consideration.”
- Bill Wackermann, Condé Nast Publishing Director for Glamour and W
“We’re delighted to work with SpyderLynk to deliver a seamless and engaging campaign for our client, Bar Louie, and their premium vendor, Casa Noble. We looked at a number of digital technologies, and felt that SnapTags offered the most compelling mobile barcode solution in the market today.”
- Michelle Fossett, Director of Casual Dining at Patrick Henry Creative Promotions, Inc.
“Engaging consumers in a 360 degree fashion is so important to building brand advocacy in this day and age. By using social technologies like SnapTags in conjunction with our cross country mobile sampling tour, we can immerse our consumers in the Ocean Spray brand experience while showcasing the versatility of our products and continued interaction.”
- Ken Romanzi, Ocean Spray Senior Vice President and Chief Operating Officer, North America.
“…we believe that anything that we have on print could hold a ToyoTag, and that includes a brochure [or] a window sticker. And I call it the bridge that connects traditional to digital media."
- Michael K. Nelson , Senior Digital Marketing Manager of Digital Marketing & Social Media for Toyota
“We’re very excited about this national campaign, which deploys SnapTag’s best-in-class mobile technology to engage our customers on a more conversational level."
- Diane Nick, Vice President of Marketing for Office Depot.
“Using the SnapTags (which require SpyderLynk’s proprietary app on smartphones, but also grant access through simple photographs and texts), gives the more casual game buyers tangible reasons to purchase the game.”
- Christopher Erb, vice president of brand marketing for EA Sports