Page title

SnapTag
Bookmark and Share

Posts Tagged ‘qr codes’

Infographic: Comparing SnapTags to QR Codes

by Jane McPherson
Posted on: December 1st, 2011, No Comments

More and more people are learning about SnapTags. And more people are asking just what makes SnapTags different from QR codes.

The obvious difference is that SnapTags feature a brand’s logo front and center, but there are others you can’t tell just from looking at them, and while we offer a comparison on our website, continued interest called for a more in-depth look. So, with the help of Killer Infographics, we created a handy guide. We are excited to unveil this new infographic that displays the differences between SnapTags and QR Codes. A few key points:

  • SnapTags are more accessible: Anyone with a mobile phone camera – approximately 88% of consumers – can snap and send a SnapTag. Only 13% of consumers who have downloaded readers can access QR codes.
  • SnapTags provide more options for tracking. A recent ClickZ post showed that 63% of mobile marketers don’t even try to measure ROI on mobile campaigns. That’s what makes easy, comprehensive tracking so important. Standard insights for SnapTags include number of snaps, users, repeat usage and opt-ins, and they are highly customizable.
  • SnapTags offer greater functionality. QR codes allow for mobile activation, geolocation and social networking, while SnapTags do those plus enable dynamic responses, are easy to update, and are reusable. SnapTags activate a variety of marketing campaigns to meet different objectives, like loyalty campaigns, games and contests, promotional drives, enabling social connections and more. (more…)

Best Practices for Mobile Barcodes: New MMA Whitepaper

by Jane McPherson
Posted on: November 21st, 2011, No Comments

Brand marketers considering adding QR codes and mobile barcodes to their advertising and marketing mix have a good place to start with a new whitepaper from Mobile Marketing Association, “Mobile Barcodes, an Overview for Marketers.” identifies best practices for developing brand marketing campaigns that utilize mobile barcodes.MMA

The study provides details about the types and attributes of mobile barcodes in the market, marketers’ insights into industry best practices and choosing the right type of barcode and service provider based on campaign objectives. Some key best practices and tips covered in the whitepaper include:

  • Creating a compelling experience
  • Telling consumers why and how to engage
  • Setting up your campaign to collect meaningful data
  • How to measure success
  • The life cycle of a 2D barcode campaign
  • Optimizing for mobile
  • Reducing the complexity of your code
  • Providing “quiet space” around the code
  • Choosing the correct size for the code
  • Placing the code where it can be easily scanned
  • Testing the code

Mobile barcode usage continues to increase exponentially. At the end of Q2, 3GVision issued a study that showed the global usage jumped by 1043% between the end of 2009 and August of 2011. That rise has coincided with a jump in the number of smartphone owners, which means the audience for mobile barcodes and the potential for even more has never been greater. Brand marketers should take action now to begin building a base of experience and knowledge.

SnapTags at the LA AppShow Video

by Jane McPherson
Posted on: May 2nd, 2011, No Comments

On April 19th, our own Derek Hildebrand took the stage at the LA AppShow to talk about SpyderLynk’s glorious origins and how, exactly, SnapTags work. One of the most important differentiators, of course, is that the SnapTag isn’t just a barcode or a QR code, but is instead your brand. Just as important, as Derek points out, is that SnapTags have reach with snap and send, but they also have excellent utility with the new SnapTag app, which helps you keep all of your SnapTags in one place. (more…)

Follow Us on Twitter