Following on the heels of the very successful social media and mobile commerce campaigns with Glamour Magazine, LOULOU magazine, Canada’s leading beauty and fashion magazine, deployed our very own SnapTags in their latest issue.
Five advertisers participated in LOULOU’s May-June inaugural SnapTag issue: Kotex, Smart Set, Puma, Sears and Tri-Cyclen Lo. LOULOU also deployed its own SnapTag, as well as launched a “Find the Secret SnapTag” contest, which invites readers to find the hidden SnapTag that can lead to a prize worth $1,590 from Birks.
According to Jeff Barlow, senior director, Innovation, Marketing Solutions at Rogers Publishing Limited, publisher of LOULOU, “We’re very excited that LOULOU is the first magazine in Canada to bring SnapTags to life. This innovative technology engages consumers at a conversational level, giving them a rich, enhanced experience, while building brand loyalty for the advertiser.”
I think we’re seeing a trend here… smart publishers are really embracing mobile technologies to engage with readers in a more personal and interactive way while offering value-added services to its advertisers. We’re ecstatic that they recognize our technology offers them much more than a traditional 2D barcode like a QR code from sophisticated marketing campaigns to social connections and mobile commerce.
Read more what LOULOU has to say about SnapTags in the Toronto Standard story at http://www.torontostandard.com/technology/new-image-recognition-technology-debuts-in-loulou-magazine
