It’s that time of year! Here are some of our predictions as the New Year gets rolling for what 2012 will hold.
An increase in right place, right time marketing. One of the greatest things technology has been able to provide for marketers is the increasing ability to reach consumers at the right place and time. What I mean is, you want to reach a consumer when they are engaged, and thinking about a need they have that your product meets. With the increased sophistication of mobile marketing tools, you can connect the offline and online worlds at key places increasing brand relevancy and sales. Take the point of purchase for example; by putting SnapTags on POP materials, you can engage consumers in an interactive conversation at the most crucial stage of the decision funnel. Moving into the New Year, marketers will increasingly use available technology to create more targeted and effective ways to connect with consumers.
The Mobile Wallet. With the increase in mobile commerce in recent years, the mobile wallet will offer a way to pay for goods and services using a mobile device. SpyderLynk’s new product, Buy It Now Tags SnapTags, will provide a conduit to not only create the connection with consumers and provide information, but also to facilitate the purchase of a product, acting as an e-wallet.
The year of 2D mobile barcode education and consideration beyond the QR code. In 2011, QR codes popped up everywhere. Whether you were flipping through a magazine at the doctor’s office or opening mail from a company you did business with, there was a decent chance it had a QR code on it. With a plethora of free QR code generators available online, low barriers to entry caused companies to create and plaster QR codes on everything. 2012 will be the year of reflection and investigation; companies look back on what they did, evaluate effectiveness, and put some critical thinking into campaign objectives moving forward, including which 2D mobile barcode solution will best equip them to accomplish campaign objectives.
The year of deep mobile integration. While mobile activation provides an awesome opportunity for marketers, its rapid emergence has left a lot of marketers scratching their heads about the best tools, strategies and ways to integrate mobile activation into their marketing mix. This will be the year that companies will be educated and organized enough to take a strategic approach in implementing mobile activation; they will create a cross-functional team comprised of brand managers, creative agency representatives and technologists to evaluate the best opportunities to leverage mobile activation. Marketers realize that mobile is a highly functional tool for impacting consumers throughout their decision journey; this will be the year they get organized and put resources behind it.
