We always have believed that converting audiences to buyers was a big idea. It seems that PROMO Magazine and Digiday believe it is a big idea too. Both have honored SpyderLynk and our client, Glamour Magazine, with awards for their breakthrough Buy-it-Now Mobile Commerce campaign. PROMO honored us with a Pro Award in the Best Mobile Promotion category and Digiday honored us with a Digiday Mobi Award in the Best Mobile Direct Response Campaign category.
About the PRO Awards
The PRO Awards recognize outstanding promotion marketing in 27 categories. They are the benchmark for outstanding creativity in the marketing industry, as judged by a jury of independent experts. The finalists that we beat to win the award in the Best Mobile Promotion category included LG Mobile, Sony Pictures and Unilever.
About the Mobi Awards
The Mobi Awards honor overall excellence and breakthrough achievement for mobile media, marketing and advertising in 14 categories. The finalists that we beat to win the award in the Best Mobile Direct Response category included American Express and Pandora.
Why the Glamour Buy-it-Now Mobile Commerce Campaign Rocked
The “Buy-it-Now” mobile commerce campaign enabled advertisers to activate a sale where and when consumers were motivated by advertising. Consumers could purchase products on-the-spot throughout Glamour’s March issue. To build awareness around the March issue, Glamour worked with its advertisers to generate buzz by creating and unveiling additional mobile shopping experiences prior to the magazine’s March publication including “Taxi Shops” and a “shoppable” Apothecary Wall- both of which provided consumers with the ability to purchase products in NYC at the height of the fashion season.
This campaign delivered much more than a simple visit to a commerce website and included:
• A mobile shopping experience
• A social connection
• A secure mobile check out
• A sale beyond retail
• A mobile wallet set up
• A delivery confirmation
At SpyderLynk, we loved the programs that were also finalists for the same Digiday and Promo Awards and given the strength of the competition, we couldn’t be more thrilled to have won!
We are proud to share this honor with Glamour Magazine, a true innovator in the magazine category.
Both of these awards further reinforce that there is real value in using innovation to drive audience conversion. We are excited about the opportunity to work with marketers to transform their mass marketing into a platform for driving audience conversion. Digiday and Promo, you ain’t seen nothing yet.
A big thanks goes out to all the individuals and organizations that lent a hand in making a this project such a success!