This past quarter, Forrester Research published a research paper titled “Wanted: Mobile Engagement Providers” which offers some great insights and recommendations for companies that are looking to not only integrate mobile, but make mobile a meaningful engagement tool for their operations – whether it be for their internal operations like field service and CRM or for external sales and marketing engagements.
According to Forrester, “Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that possess a connected portfolio of engagement competencies and management skills. The result will be a new market for mobile engagement providers that will grow to $32.4 billion by 2018…”
Forrester’s findings go to the heart of what we’ve been saying to our clients and prospects for the past two years: Companies who are committed to strategically integrating mobile need to find an all-in-one partner that can help them build and scale a full service offering in the mobile channel.
Among the many findings of this important research, Forrester identified an emerging “new breed of mobile engagement providers” defined as providers who have a complete portfolio of engagement competencies and management skills to help build and deliver great mobile experiences at global scale. These engagement competencies range from strategy and design through integration and analytics. In terms of management skills, they identified a mobile engagement partner as one who can serve the needs of both business and IT stakeholders with the ability to manage complex programs and serve as a general contractor for an ecosystem of subcontractors.
At SpyderLynk, we offer a complete mobile engagement platform and have executed over 1,500 mobile engagement campaigns for more than 30 of the top 100 advertisers in the US. We have built a powerful platform that delivers a suite of mobile engagement solutions including coupons, commerce, social, promotions, content, surveys and CRM: Served from SpyderLynk’s Platform
For more information about some of the successful programs that we’ve managed for companies like L’Oreal, Coke, Glamour and others, please visit: www.spyderlynk.com/Portfolio/projects/
Forrester’s complete report is available at: www.forrester.com/Wanted+Mobile+Engagement+Providers/fulltext/-/E-RES89424?isTurnHighlighting=false&highlightTerm=Wanted:%20Mobile%20Engagement%20Providers