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Infographic: Comparing SnapTags to QR Codes

by Jane McPherson
Posted on: December 1st, 2011, No Comments

More and more people are learning about SnapTags. And more people are asking just what makes SnapTags different from QR codes.

The obvious difference is that SnapTags feature a brand’s logo front and center, but there are others you can’t tell just from looking at them, and while we offer a comparison on our website, continued interest called for a more in-depth look. So, with the help of Killer Infographics, we created a handy guide. We are excited to unveil this new infographic that displays the differences between SnapTags and QR Codes. A few key points:

  • SnapTags are more accessible: Anyone with a mobile phone camera – approximately 88% of consumers – can snap and send a SnapTag. Only 13% of consumers who have downloaded readers can access QR codes.
  • SnapTags provide more options for tracking. A recent ClickZ post showed that 63% of mobile marketers don’t even try to measure ROI on mobile campaigns. That’s what makes easy, comprehensive tracking so important. Standard insights for SnapTags include number of snaps, users, repeat usage and opt-ins, and they are highly customizable.
  • SnapTags offer greater functionality. QR codes allow for mobile activation, geolocation and social networking, while SnapTags do those plus enable dynamic responses, are easy to update, and are reusable. SnapTags activate a variety of marketing campaigns to meet different objectives, like loyalty campaigns, games and contests, promotional drives, enabling social connections and more.

This infographic provides a visual answer to the most frequent questions marketers have been asking us. How do you use SnapTags? What is the difference between SnapTags and QR Codes? What kind of features and benefits do SnapTags offer? What are our insights on consumer adoption of mobile barcodes? Find out below.


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