We just heard about two nice recognitions for our work with Glamour Magazine. The first, for Social SnapTags featured in Glamour’s September issue, is from The Promotion Marketing Association (PMA) which announced today that Glamour was recognized for its “Social Issue” as a Finalist in the 29th Annual REGGIE® Awards, the highest honor in promotional and integrated marketing. Social SnapTags were used by advertisers and Glamour’s editorial departments throughout the magazine to interact with readers via mobile. The other finalists in the Social Media category include the esteemed companies: American Express, Facebook and Newell Rubbermaid.
The second, also for Glamour Magazine’s use of Social SnapTags and the Friends and Fans mobile app, is for MediaPost’s Appy Awards, which named the campaign a finalist in the consumer magazine/newspaper app category, alongside two other major consumer publications: Golf Digest and The Daily by Newscorp. Glamour and SpyderLynk are being recognized for the app that we developed for readers of the magazine to like advertisers and score great deals using their mobile phones.
It’s great to be recognized for the innovative collaboration with Glamour Magazine and its advertisers!