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Archive for the ‘Snaptags’ Category

SnapTags Debut in First Canadian Publication – LOULOU Magazine

by Leah White
Posted on: May 8th, 2012, No Comments

Following on the heels of the very successful social media and mobile commerce campaigns with Glamour Magazine, LOULOU magazine, Canada’s leading beauty and fashion magazine, deployed our very own SnapTags in their latest issue.

Five advertisers participated in LOULOU’s May-June inaugural SnapTag issue: Kotex, Smart Set, Puma, Sears and Tri-Cyclen Lo. LOULOU also deployed its own SnapTag, as well as launched a “Find the Secret SnapTag” contest, which invites readers to find the hidden SnapTag that can lead to a prize worth $1,590 from Birks.

According to Jeff Barlow, senior director, Innovation, Marketing Solutions at Rogers Publishing Limited, publisher of LOULOU, “We’re very excited that LOULOU is the first magazine in Canada to bring SnapTags to life. This innovative technology engages consumers at a conversational level, giving them a rich, enhanced experience, while building brand loyalty for the advertiser.”

I think we’re seeing a trend here… smart publishers are really embracing mobile technologies to engage with readers in a more personal and interactive way while offering value-added services to its advertisers. We’re ecstatic that they recognize our technology offers them much more than a traditional 2D barcode like a QR code from sophisticated marketing campaigns to social connections and mobile commerce.

Read more what LOULOU has to say about SnapTags in the Toronto Standard story at http://www.torontostandard.com/technology/new-image-recognition-technology-debuts-in-loulou-magazine

Cool Recognitions for SpyderLynk SnapTags and Glamour Magazine Client

by Leah White
Posted on: March 12th, 2012, No Comments

We just heard about two nice recognitions for our work with Glamour Magazine. The first, for Social SnapTags featured in Glamour’s September issue, is from The Promotion Marketing Association (PMA) which announced today that Glamour was recognized for its “Social Issue” as a Finalist in the 29th Annual REGGIE® Awards, the highest honor in promotional and integrated marketing. Social SnapTags were used by advertisers and Glamour’s editorial departments throughout the magazine to interact with readers via mobile. The other finalists in the Social Media category include the esteemed companies: American Express, Facebook and Newell Rubbermaid.

The second, also for Glamour Magazine’s use of Social SnapTags and the Friends and Fans mobile app, is for MediaPost’s Appy Awards, which named the campaign a finalist in the consumer magazine/newspaper app category, alongside two other major consumer publications: Golf Digest and The Daily by Newscorp. Glamour and SpyderLynk are being recognized for the app that we developed for readers of the magazine to like advertisers and score great deals using their mobile phones.

It’s great to be recognized for the innovative collaboration with Glamour Magazine and its advertisers!

SpyderLynk Shortlisted for GSMA Global Mobile Awards

by Leah White
Posted on: February 24th, 2012, No Comments

Every year the GSMA honors excellence and innovation in mobile communications through their Global Mobile Awards. This year’s 17th annual awards had a record amount of entries- and the best part is that SpyderLynk was one of the nominees to be shortlisted!

“Reflecting the intensity of competition and innovation across the mobile ecosystem, we saw a record 600 entries and an exceptionally high-quality field of contenders vying for this year’s Global Mobile Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “It is a significant achievement to have made the shortlist, and our warmest congratulations go to all the nominees announced today. We look forward to the unveiling of the winners at the Mobile World Congress next month.”

SpyderLynk is being recognized in conjunction with Glamour for Glamour’s innovative use of SpyderLynk’s Social SnapTags in their September, 2011 Social Issue. The issue featured 35 Social SnapTags throughout the magazine’s editorial and advertising pages, enabling and incentivizing consumers to join brands’ social networks. Social SnapTags incentivized and energized Glamour readers to embrace the use of social media and mobile to communicate with the magazine and its advertisers. Reader engagements for the program totaled more than half a million and over 50,000 readers “liked” Glamour’s advertisers on Facebook. Moreover, conversion rates for several key metrics were significantly higher than traditional advertising mediums. First, of the readers who snapped or scanned the Social SnapTag, 67% of them liked the magazine/brand to access deals and second, 18% shared those deals with friends.

We’re looking forward to the winners being announced at the Mobile World Congress in Barcelona, Spain on Tuesday, Feb. 28, 2012!

Innovation in Mobile Commerce: Glamour Takes it to the Next Level with Buy-it-Now SnapTags

by Leah White
Posted on: February 9th, 2012, No Comments

There has been a lot of talk about mobile wallets recently; Google launched its mobile wallet in May and phones like the Galaxy Nexus are now being manufactured with an NFC chip.  While these technologies certainly represent one innovation and one side to mobile commerce, Buy-it-Now SnapTags launched in the March issue of Glamour represent another.

Buy-it-Now SnapTags have capabilities that extend beyond commerce and giving consumers the opportunity to ‘Like’ the brand on Facebook, obtain additional product information and score and redeem offers in addition to being able to purchase products.

How Buy-it-Now SnapTags Work.  Located in the ad and editorial pages of Glamour, consumers can either snap a picture of the Buy-it-Now SnapTag and text it to 95871, or scan the SnapTag with the SnapTag Reader App.  Consumers then engage in an interactive purchase experience where they can get more information about the product, ‘Like’ the brand on Facebook to get special offers, and select specs for the product, such as quantity and color, all from a single screen. After entering payment information, the product the consumer saw in the magazine will show up on their doorstep in just a couple of days’ time.  The best part is, once consumers have entered their payment information, it is stored in a fully-encrypted ‘mobile wallet’, making future “Snap-to-Buy” purchases as easy as a scan and a single click!

The True Innovation.  While the development around mobile wallets is great, it is really the novel way that SpyderLynk and Glamour teamed up to use the technology that is pushing the boundaries of commerce.  This innovation transforms the way consumers shop for products they see in static places like a magazine ad. Snap-to-Buy also represents the first integrated solution that combines print media, social media, mobile and commerce into one seamless mobile experience.

The convergence of these technologies represents a monumental opportunity; while brands like Aveeno, Express, TRESemmé, Dove and L’Oréal are utilizing the technology in Glamour’s March issue, it is something that more companies need to be paying attention to.

 

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